# JCG Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jcg-co

- Industry: Travel & Leisure
- Headquarters: Tokyo, Japan
- Website: www.jcg.co.jp
- Total disclosed funding: $4.6M
- Latest round: Series B (May 11, 2021)
- Investors on record: 7

## About

Based in Japan, JCG Co.,Ltd. specializes in organizing esports tournaments, event planning, and production, focusing on competitive gaming events to meet the growing demand in the industry.JCG Co.,Ltd. is a company established in 2017 located in Tokyo, Japan, that focuses on esports tournament management. The company has conducted 3 deals, with its most recent funding round being a Series B held on September 5, 2023, where it raised JPY 500.000 mn. This funding came from several investors including DBJ Capital and Mitsubishi Estate. The company does not have publicly noted subsidiaries nor does it appear to have undergone any major strategic pivots since its founding.JCG specializes in organizing esports tournaments, event planning, and program production, targeting the increasing demand for competitive gaming events. The company has developed a unique tournament management platform that caters to both experienced and novice participants, enabling seamless engagement in a variety of esports competitions. This platform supports the organization of over 1,000 events annually and serves a diverse clientele including gaming companies, corporate clients, and educational institutions. Furthermore, JCG’s services extend to promotional strategies aimed at building esports communities, enhancing player engagement, and driving audience interaction, primarily within Japan and various Asian countries, with aspirations to further penetrate global markets through online and virtual events.JCG's revenue model is centered around B2B partnerships and event-based transactions, with clients hiring the company for its expertise in esports management and marketing. Revenue is generated through contracts for tournament organization that cover services such as venue setup, streaming facilities, participant management, and prize distribution. Additionally, JCG collaborates with sponsors and advertisers to boost event visibility, creating supplementary revenue streams through partnered promotions. Though specific pricing details are not disclosed, the company offers comprehensive event management packages designed to provide tailored services to meet the unique needs of each client, ensuring a robust return on investment through improved audience engagement and brand visibility at esports events.Following the Series B funding round on September 5, 2023, where JCG Co.,Ltd. raised JPY 500.000 mn, the company plans to accelerate its business expansion. Specific upcoming initiatives include exploring new markets and geographic regions, although detailed information on targeted locations has yet to be announced. The recent funding will be utilized to support these growth strategies, allowing JCG to enhance its tournament management capabilities and reach a broader audience.

## Funding rounds

- Series B, May 11, 2021, $4.6M — Nippon Venture Capital, Mitsubishi UFJ Capital, Mizuho Capital, DBJ Capital, Mitsubishi Estate, T-Gaia, East Investment Capital

## Investors

- Nippon Venture Capital (https://capitalatlas.ai/funds/nippon-venture-capital) — Series B
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series B
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series B
- DBJ Capital (https://capitalatlas.ai/funds/dbj-capital) — Series B
- Mitsubishi Estate — Series B
- T-Gaia — Series B
- East Investment Capital (https://capitalatlas.ai/funds/east-investment-capital) — Series B