# JAY & JOY

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jay-joy

- Industry: Food
- Headquarters: France
- Website: www.jay-joy.com
- Total disclosed funding: $2.3M
- Latest round: Seed (Mar 23, 2026)
- Investors on record: 4

## About

Based in France and founded in 2015, JAY & JOY operates as an organic plant-based firm that offers cheese alternatives. The company was founded by Mary Carmen and Eric Jähnke. In March 2026, JAY & JOY raised EUR 2 million in seed funding from Makesense, Beyond Investing, Mindstone learning Limited, Demea Invest, and Vivegan.

JAY & JOY sells plant-based cheese alternatives such as chickpea pasta, lentil pasta, pea pasta, blond beer without alcohol, alcohol-free tequila flavored beer, French organic sweet and sour pickles, vegetable salmon roe, vegan mayonnaise, fruity peach candies, cheese, and many other food products.

The company will use the March 2026 funding to accelerate expansion in large-scale retail and strengthen its industrial capabilities to support broader distribution of its plant-based cheese products across Europe.

## Funding rounds

- Seed, Mar 23, 2026, $2.3M — Demea Invest, Makesense, Mindstone learning Limited, Beyond Investing

## Investors

- Demea Invest (https://capitalatlas.ai/funds/demea-invest) — Seed
- Makesense (https://capitalatlas.ai/funds/makesense) — Seed
- Mindstone learning Limited — Seed
- Beyond Investing — Seed