# Jaja Finance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jaja-finance

- Industry: Financial Services
- Headquarters: London, UK
- Website: www.jaja.co.uk
- Total disclosed funding: $25M
- Latest round: Series B (Jun 28, 2019)
- Investors on record: 3

## About

Jaja Finance Limited is a financial services company specializing in credit card solutions, providing innovative and accessible credit options for consumers and businesses in the UK.Founded in 2016 in London, UK, Jaja Finance Limited focuses on delivering credit card services. The company was founded by Kyrre Riksen and is led by CEO David Chan. Jaja has raised a total of GBP 120.00 mn across multiple funding rounds, with the most recent funding being a VENTURE DEBT round in August 2022 that secured GBP 250.00 mn from BNP Paribas and Citibank. Jaja has successfully completed 7 deals since its inception.Jaja offers a variety of financial products with a primary focus on credit card services, including the Jaja Vanta Credit Card, which features a representative APR of 34.9% (variable). Their offerings cater to personal and business needs, facilitating transactions for a diverse clientele. Jaja's services are predominantly available in the UK, aiming to improve the online purchasing experience while ensuring security and user-friendliness. The company’s digital platform allows customers to manage accounts and payments seamlessly, catering to users who prefer a digital-first approach.In the most recent year, 2023, Jaja recorded a revenue of GBP 10,233,181.40 with an EBITDA of GBP -41,559,744.70. Revenue generation primarily comes from interest on credit card balances, late payment fees, and partnerships with retailers, emphasizing responsible credit use among its customer base.Following the GBP 250 million raised in August 2022, Jaja Finance Limited plans to utilize the funds to accelerate its growth initiatives. The company aims to expand its product offerings and enter new markets, with specific plans for geographical expansion not yet disclosed. Upcoming products are currently under design, but detailed release dates have not been provided.

## Funding rounds

- Series B, Jun 28, 2019, $25M — KKR, Silverstripe International Holdings, Celeres Investments

## Investors

- KKR (https://capitalatlas.ai/funds/kkr) — Series B
- Silverstripe International Holdings — Series B
- Celeres Investments (https://capitalatlas.ai/funds/celeres-investments) — Series B