# Jadu AR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jadu-ar

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.jadu.ar
- Total disclosed funding: $31M
- Latest round: Series A (May 12, 2022)
- Investors on record: 11

## About

Based in the US, Jadu AR Inc. is a developer of immersive augmented reality games that engage users by blending digital elements with real-world environments, targeting both gaming enthusiasts and consumers.Jadu AR Inc. specializes in creating augmented reality experiences. Founded in 2019 and headquartered in Los Angeles, US, the company has successfully completed 2 deals, with its most recent being a Series A funding round on May 12, 2022, which raised USD 26.39 mn. The round was led by Bain Capital Ventures, with other investors including Alumni Ventures Group, Gaingels, LG Technology Ventures, and Permit Ventures. The total amount raised by Jadu to date is USD 26.39 mn, and its current company valuation is USD 185.50 mn. The CEO, Asad Malik, has not been previously mentioned as a founder of other companies.Jadu is a specialized AR game studio that focuses on developing immersive augmented reality experiences tailored for gaming enthusiasts and consumers. Their core offerings include interactive AR games that blend digital elements with real-world environments, allowing users to engage with the game in a novel and dynamic manner. These products aim to address the growing demand for innovative gaming experiences, enhancing user engagement and interactivity. The studio serves a diverse client base, including casual gamers and AR technology enthusiasts, with products designed for both individual and group play. Jadu's games are distributed primarily in North America and Europe, targeting markets that exhibit a strong interest in augmented reality applications.Jadu generates revenue through a multi-faceted transaction structure that includes direct-to-consumer sales and partnerships with retailers. Customers can purchase AR games directly via digital platforms, ensuring easy access and instant downloads. The company offers various pricing plans catering to different market segments, including flagship titles with exclusive content or enhanced gameplay options. By leveraging subscription models for ongoing updates or in-game purchases, Jadu maximizes user engagement and retention, accommodating both casual players and avid gamers across demographics.In May 2022, Jadu raised USD 26.39 mn in Series A funding, led by Bain Capital Ventures, to accelerate its development initiatives. The recent funding will support the launch of upcoming AR gaming products, although specific release dates have not been disclosed. The company is also exploring expansion into new markets beyond North America and Europe, with plans to enter additional regions to broaden its reach. This strategic investment will enhance Jadu’s capabilities and infrastructure to support its growth trajectory.

## Funding rounds

- Series A, May 12, 2022, $26M — Bain Capital, Alumni Ventures Group, The Venture Reality Fund, Gaingels, LG Technology Ventures, Permit Ventures
- Seed, Nov 30, 2021, $4.8M — General Catalyst Partners, Sound Ventures, LionTree, The Venture Reality Fund, Coinbase Ventures, PKO Investments

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Sound Ventures (https://capitalatlas.ai/funds/sound-ventures) — Seed
- LionTree (https://capitalatlas.ai/funds/liontree) — Seed
- The Venture Reality Fund (https://capitalatlas.ai/funds/the-venture-reality-fund) — Seed, Series A
- Coinbase Ventures (https://capitalatlas.ai/funds/coinbase-ventures) — Seed
- PKO Investments — Seed
- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A
- LG Technology Ventures (https://capitalatlas.ai/funds/lg-technology-ventures) — Series A
- Permit Ventures (https://capitalatlas.ai/funds/permit-ventures) — Series A