# Izze Beverage

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/izze-beverage

- Industry: Logistics & Distribution
- Headquarters: Monrovia, US
- Website: www.izze.com
- Total disclosed funding: $12M
- Latest round: Series D (Jan 19, 2006)
- Investors on record: 3

## About

Izze Beverage Inc. is a beverage company specializing in sparkling juice drinks that blend real fruit juice with sparkling water, offering a refreshing alternative to traditional soft drinks.Founded in 2002 in Monrovia, US, Izze Beverage Inc. creates sparkling juice drinks. The company was acquired by PepsiCo in September 2006 for an undisclosed fee. Todd Woloson and Greg Stroh launched Izze in Boulder, Colorado, focusing on health-conscious consumers. Over its lifetime, the company has participated in 3 deals, with its latest funding round being Series D in which it raised USD 5.15 mn from investors including Sherbrooke Capital and Tango, totaling USD 5.15 mn raised overall.IZZE Sparkling Juice Drink specializes in crafting a refreshing beverage that combines real fruit juice with sparkling water. The product line features flavors such as Apple, Blackberry, and Clementine, targeting health-conscious individuals and families. IZZE beverages are distributed primarily in the United States and have a growing presence in select international markets, appealing to customers seeking non-GMO and low-sugar refreshment options.IZZE Sparkling Juice Drink generates revenue through direct sales in retail channels, including supermarkets, health food stores, and online platforms. The company engages with wholesalers and retailers for bulk purchases, followed by retail markups. IZZE emphasizes product quality, ensuring no artificial sweeteners or added sugars are used, maintaining its positioning as a premium beverage in the market.Izze Beverage Inc. plans to enhance its product offerings with new flavors and variations targeting health-conscious consumers. The company is also focused on expanding into international markets, particularly in Europe and Asia, by 2008. The recent funding from the Series D round will be utilized to support product development and market expansion strategies.

## Funding rounds

- Series D, Jan 19, 2006, $5.2M — Sherbrooke Capital, Tango
- Series A, Jan 18, 2005, $6.3M — Greenmont Capital Partners, Sherbrooke Capital, Tango

## Investors

- Greenmont Capital Partners (https://capitalatlas.ai/funds/greenmont-capital-partners) — Series A
- Sherbrooke Capital (https://capitalatlas.ai/funds/sherbrooke-capital) — Series A, Series D
- Tango — Series A, Series D