# Iwi Life

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iwi-life

- Industry: Biotechnology
- Headquarters: Houston, US
- Website: www.iwilife.com
- Total disclosed funding: $10M
- Latest round: Series A (Jan 11, 2021)
- Investors on record: 3

## About

Iwi Life focuses on producing algae-based omega-3 supplements, utilizing innovative technology to boost the absorption of essential fatty acids for improved health and wellness.Founded in 2012 in Houston, US, Iwi Life specializes in algae-derived omega-3 supplements. The company has secured a total of USD 10.00 mn in funding through a Series A round led by PeakBridge and participated by Arancia International and Minrav Holdings Ltd. Iwi Life has completed 2 deals, with the most recent deal occurring on January 18, 2022. The company's current valuation stands at USD 73.00 mn.Iwi Life specializes in algae-based omega-3 supplements, leveraging proprietary technology to enhance the absorption of essential fatty acids, particularly DHA and EPA. Their core offerings support heart health, brain function, prenatal nutrition, and joint health, targeting health-conscious consumers, vegans, and individuals seeking sustainable dietary options. The company cultivates algae in controlled environments in the US, producing high-quality supplements with minimal environmental impact, marketed across North America and expanding into international markets.Iwi Life generates revenue primarily through direct-to-consumer sales of its omega-3 supplements, available on their website and through select retail partnerships. The product range includes DHA-rich algae-based omega-3 capsules, with pricing structured to cater to different consumer segments. The company also offers subscription options for regular deliveries at discounted rates to promote customer loyalty and repeat business.Iwi Life plans to enhance its product lineup with new formulations focused on emerging health trends and expand its market presence into additional international regions by leveraging its recent funding. The USD 10.00 mn raised in the Series A round will support these growth initiatives, targeting a broader consumer base and increasing distribution capabilities.

## Funding rounds

- Series A, Jan 11, 2021, $10M — Arancia International, PeakBridge, Minrav Holdings Ltd.

## Investors

- Arancia International — Series A
- PeakBridge (https://capitalatlas.ai/funds/peakbridge) — Series A
- Minrav Holdings Ltd. — Series A