# ividence

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ividence

- Industry: Internet
- Headquarters: Paris, France
- Website: www.ividence.com
- Total disclosed funding: $7.3M
- Latest round: Series A (Jun 4, 2012)
- Investors on record: 2

## About

Ividence is a specialized company in audience measurement and personalized advertising solutions, focused on optimizing online content promotion and enhancing user engagement through advanced analytics.Founded in 2008 in Paris, France, Ividence provides audience measurement and personalized advertising solutions. The company has undergone an acquisition by Sien SA in October 2015, which facilitated its expansion and capabilities. Ividence has completed four deals to date, with its most recent funding round being a Series A in which it raised EUR 2.50 mn, led by Omnes Capital, bringing its total raised amount to EUR 2.50 mn and its current valuation to EUR 10.586 mn.Ividence specializes in audience measurement and personalized advertising solutions aimed at optimizing online content promotion and engagement. The company offers a suite of services designed to help advertisers, agencies, and publishers effectively reach target audiences while ensuring compliance with data protection regulations, specifically the General Data Protection Regulation (GDPR). Core product offerings include advanced analytics tools for audience research and engagement metrics, as well as content promotion formats that are non-intrusive to enhance user experience. The primary clients served by Ividence are businesses and media agencies looking to enhance their advertising strategies, with a focus on premium audiences across various digital platforms. Geographically, Ividence operates primarily in European markets, leveraging established partnerships with major media sites to deliver its services effectively.Ividence generates revenue through a structured model that includes partnerships, targeted advertising campaigns, and subscription-based services tailored to the needs of its clients. The company engages in B2B transactions, providing advertisers with robust tools for measuring audience engagement and the effectiveness of their campaigns. In 2024, Ividence reported a revenue of EUR 4,091,884.30 and an EBITDA of EUR 25,659.60. The revenue structure is built around service agreements that may include specific pricing plans based on the scale of content promotion and audience reach. By utilizing its technology, clients can manage and monetize their content while enhancing editorial experiences for consumers, thereby driving revenue growth through effective advertising strategies.Ividence's strategy for future growth includes the design and launch of new audience measurement products aimed at enhancing user engagement metrics, although specific release dates have not been provided. The company plans to expand its operations into new European markets, with targeted efforts expected by the end of 2025. The recent funding from the Series A round will be utilized to support these initiatives and enhance product offerings as well as market outreach.

## Funding rounds

- Series A, Jun 4, 2012, $3.1M — Omnes Capital, A Plus Finance
- Series A, Mar 23, 2011, $4.2M — A Plus Finance

## Investors

- A Plus Finance (https://capitalatlas.ai/funds/a-plus-finance) — Series A
- Omnes Capital (https://capitalatlas.ai/funds/omnes-capital) — Series A