# Ivi.ru

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ivi-ru

- Industry: Media
- Headquarters: Moscow, Russia
- Website: www.ivi.tv
- Total disclosed funding: $356M
- Latest round: Series D (May 25, 2021)
- Investors on record: 12

## About

Based in Moscow, Russia, and founded in 2010 by Oleg Tumanov, Ivi.ru LLC, f.k.a. Digital Access Limited operates ivi.tv, an online platform that enables users to access a wide variety of movies and television series through their web and mobile devices. In May 2021, Ivi.ru LLC raised USD 250 million in a Series D funding led by VTB Capital, with participation from INVEST AG, Millhouse Capital, Baring Vostok Capital Partners, Flashpoint VC, and the Russian Direct Investment Fund. The company has raised a total of USD 434.18 million in funding.  As of September 2021, the company employs approximately 700 people. Oleg Tumanov is the CEO of the company.

Ivi.ru LLC provides licensed content from various content producers, including BBC, Disney, NBC Universal/Universal Music, 20th Century Fox, CTC Media, Sony Pictures/Sony Music, Paramount Pictures and more through its video-on-demand platform. The services of Ivi.ru LLC are available on multiple devices, such as tablets and smartphones, and smart TVs. In addition, the company offers about 65,000 content items, including music videos, animations, TV shows and movies. 

Ivi.ru LLC generates revenue through subscription of its product packages which include Cost USD 4.99 per month and USD 1 for 14 days trial period. 

Ivi.ru LLC plans to use its proceeds from May 2021 funding to further expand the content offering and produce its own content, as well as further develop the advanced IVI technology platform and marketing.

## Funding rounds

- Series D, May 25, 2021, $250M — Baring Vostok Capital Partners, VTB Capital, Raiffeisen Invest Private Equity, Russian Direct Investment Fund, Flashpoint, Millhouse Capital
- Series C, Jun 6, 2019, $40M — Baring Vostok Capital Partners, RTP Global, Russian Direct Investment Fund, Flashpoint, Rockstone Ventures, Mubadala Capital
- Series B, May 30, 2018, $25M — Flashpoint
- Series E, Sep 10, 2012, $41M — Baring Vostok Capital Partners, Tiger Global Management, RTP Global, Frontier Ventures, Prof-Media

## Investors

- Baring Vostok Capital Partners (https://capitalatlas.ai/funds/baring-vostok-capital-partners) — Series E, Series C, Series D
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series E
- RTP Global (https://capitalatlas.ai/funds/rtp-global) — Series E, Series C
- Frontier Ventures (https://capitalatlas.ai/funds/frontier-ventures) — Series E
- Prof-Media — Series E
- Flashpoint (https://capitalatlas.ai/funds/flashpoint) — Series B, Series C, Series D
- Russian Direct Investment Fund — Series C, Series D
- Rockstone Ventures (https://capitalatlas.ai/funds/rockstone-ventures) — Series C
- Mubadala Capital (https://capitalatlas.ai/funds/mubadala-capital) — Series C
- VTB Capital — Series D
- Raiffeisen Invest Private Equity (https://capitalatlas.ai/funds/raiffeisen-invest-private-equity) — Series D
- Millhouse Capital — Series D