# Ivana Jewels

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ivana-jewels

- Headquarters: Gujarat, India
- Website: www.ivanajewels.com/
- Total disclosed funding: $0.2M
- Latest round: Seed (Apr 30, 2025)
- Investors on record: 1

## About

Ivana Jewels is a retail company specializing in high-quality lab-grown diamond jewellery. The brand focuses on sustainable craftsmanship, offering a diverse selection of elegant products to environmentally conscious consumers.Founded in 2023, Ivana Jewels designs and retails lab-grown diamond jewellery. The company is situated in Gujarat, India, and has completed one deal to date. The latest funding round was a Seed round, raising INR 20 million from Avinya Ventures on April 30, 2025, bringing the total amount raised to INR 20 million. The founder's background information is not disclosed, nor is there mention of any previous companies.Ivana Jewels specializes in the design and retail of high-quality lab-grown diamond jewellery, offering a diverse range of products including engagement rings, earrings, bracelets, pendants, and necklaces. Each piece is crafted with sustainable and ethically sourced materials, appealing to modern consumers who prioritize both elegance and environmental responsibility. The company draws inspiration from historical aesthetics while integrating contemporary innovation, serving a customer base that values timeless beauty and sustainability across multiple generations. Ivana Jewels caters to a broad geographical market, including India and various international locations, ensuring accessibility to its clientele through a seamless online shopping experience and direct consultations in multiple cities such as Mumbai, Delhi, and Ahmedabad.Ivana Jewels operates on a direct-to-consumer sales model, facilitating transactions primarily through its online platform, where customers can easily browse and purchase products. The revenue structure is built around individual product sales, with a focus on high-value items such as unique engagement rings and customized jewellery services. Each transaction culminates in a straightforward checkout process, ensuring customer satisfaction with a secure payment method. The company also offers a 7-day money-back guarantee and a buyback program, further enhancing customer confidence in their purchases. With an emphasis on high-quality craftsmanship and exceptional customer service, Ivana Jewels positions itself as a premium brand within the lab-grown diamond market.In April 2025, Ivana Jewels raised INR 20 million in Seed funding from Avinya Ventures. The company plans to utilize this funding to launch new product lines, strengthen marketing activities, and accelerate store expansion across India. Specific new products are being designed, and the company aims to increase its market presence by targeting new geographic regions within India.

## Funding rounds

- Seed, Apr 30, 2025, $0.2M — Avinya Ventures

## Investors

- Avinya Ventures (https://capitalatlas.ai/funds/avinya-ventures) — Seed