# iUNU

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iunu

- Industry: Software
- Headquarters: Seattle, US
- Website: www.iunu.com
- Total disclosed funding: $58M
- Latest round: Series B (Apr 15, 2025)
- Investors on record: 10

## About

iUNU, Inc. specializes in agricultural technology, providing innovative solutions that harness artificial intelligence and computer vision to enhance greenhouse operations and optimize crop management for horticultural growers.Founded in 2013 and headquartered in Seattle, US, iUNU, Inc. develops advanced technology solutions for greenhouse management. The company has completed 10 deals to date, with its most recent funding round being a Series B on April 15, 2025, raising USD 20.000 mn from S2G Ventures, Lewis & Clark Ventures, and Farm Credit Canada. The company's CEO is Adam Greenberg, one of the founders alongside Kyle Rooney and Naveen Jain.iUNU's core product, LUNA, leverages artificial intelligence and computer vision technologies to autonomously track and analyze plant development in greenhouse environments. By capturing real-time data on thousands of plants without the need for manual intervention, LUNA enables growers to make informed decisions regarding crop management, irrigation, and resource allocation. The platform is designed to optimize agricultural outcomes by providing insights that lead to reduced waste and enhanced yield, thereby addressing issues such as inconsistent growth patterns and inefficient resource use. iUNU primarily serves commercial growers in the horticultural sector, including large-scale greenhouse operators and organizations focused on controlled environment agriculture (CEA), particularly in North America and select international markets.iUNU generates revenue through a subscription-based model and partnerships with greenhouse operators, where clients gain access to the LUNA platform and its suite of data-driven tools. Transactions typically include the provision of software licenses, which may be tied to specific features or user counts, ensuring that clients can tailor their subscription to their operational needs. iUNU also engages in direct B2B relationships, collaborating with major agricultural stakeholders to enhance their greenhouse management capabilities. The company's offerings are structured to provide scalable solutions that align with the needs of their clientele, facilitating efficient agricultural practices and potentially leading to improved financial performance for users.In April 2025, iUNU, Inc. raised USD 20.000 mn in Series B funding to expand its LUNA platform into North American and European markets. The recent capital will support the development of new product features and assist in entering these new geographic regions, enhancing the company's reach and impact within the agricultural technology sector.

## Funding rounds

- Series B, Apr 15, 2025, $20M — S2G Ventures, Lewis & Clark Ventures, Farm Credit Canada
- Series B, Mar 16, 2022, $24M — S2G Ventures, Lewis & Clark Ventures, Ceres Partners, Astanor Ventures
- Series B, Sep 13, 2021, $0.6M — S2G Ventures
- Series A, Dec 7, 2020, $7M — Serra Ventures, S2G Ventures, Ceres Partners
- Seed, Aug 22, 2017, $6M — Second Avenue Partners, Initialized Capital, Fuel Capital, Liquid 2 Ventures

## Investors

- Second Avenue Partners (https://capitalatlas.ai/funds/second-avenue-partners) — Seed
- Initialized Capital (https://capitalatlas.ai/funds/initialized-capital) — Seed
- Fuel Capital — Seed
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed
- Serra Ventures (https://capitalatlas.ai/funds/serra-ventures) — Series A
- S2G Ventures (https://capitalatlas.ai/funds/s2g-ventures) — Series A, Series B
- Ceres Partners (https://capitalatlas.ai/funds/ceres-partners) — Series A, Series B
- Lewis & Clark Ventures (https://capitalatlas.ai/funds/lewis-clark-ventures) — Series B
- Astanor Ventures (https://capitalatlas.ai/funds/astanor-ventures) — Series B
- Farm Credit Canada — Series B