# Iugu Payment Institution S/A

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iugu-payment-institution-s-a

- Industry: Software
- Headquarters: Sao Paulo, Brazil
- Website: www.iugu.com
- Total disclosed funding: $23M
- Latest round: Series A (Sep 8, 2020)
- Investors on record: 3

## About

Founded in 2012 and based in Sao Paolo, Iugu Payment Institution S/A, also known as Iugu, operates as a financial technology company that offers software solutions. In November 2023, Iugu Payment Institution S/A raised BRL 71.25 million in venture debt funding led by Bradesco BBI. As of 2024, the company is led by its CEO, Renato Fairbanks.

Iugu offers a financial services platform that helps businesses automate their payment collections and manage their cash flow. The firm’s product line includes iugu billing, a payment gateway that automates businesses’s finances and allows businesses to receive payments through multiple methods, including Pix, Boleto, Carnê, and Credit Card; iugu recurring billing platform, an automated recurring billing platform for plan and subscription management; iugu's payment split platform, which allows businesses to automatically divide payments among multiple parties; and many more.

The company monetizes on subscription-based pricing plans, and the plans include Essential Iugu (BRL 149/month), Essential Iugu + Split (BRL 649/month), and Iugu Engine.

The company plans to use the funds raised in November 2023 to further expand its business and growth.

## Funding rounds

- Series A, Sep 8, 2020, $23M — Goldman Sachs Asset Management, Indicator Capital, Smart Money Ventures
- Seed, Jun 26, 2014, $0.3M — Indicator Capital
- Seed, Nov 1, 2012, $0.1M — Indicator Capital

## Investors

- Indicator Capital (https://capitalatlas.ai/funds/indicator-capital) — Seed, Series A
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series A
- Smart Money Ventures (https://capitalatlas.ai/funds/smart-money-ventures) — Series A