# itsbyu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/itsbyu

- Industry: Retail
- Headquarters: New York, US
- Website: www.itsbyu.com/
- Total disclosed funding: $0.7M
- Latest round: Series A (Jun 16, 2017)
- Investors on record: 2

## About

Based in New York, US, and founded in 2016 by co-founders Christine and Caroline Strzalka, itsbyu, LLC operates as a subscription-based e-commerce platform that offers do-it-yourself floral arrangement kits by providing fresh flowers that are in season to clients. In July 2017, itsbyu, LLC raised USD 0.7 million in seed funding led by an individual investor, with participation from Gotham Gal Ventures and Wharton Angel Network.

The company provides a wide range of floral arrangement products, such as DIY flower kits, arranging tools, and seasonal flowers. The firm's offerings include bouquets like Warm Industrial, Fresh Garden, Modern Farmhouse, Rainbow Rosy Outlook, Rosy Outlook (25 stems), and Rosy Outlook (50 stems). Moreover, the firm offers accessories that include floral shears, floral scissors, plant misters, and products like the Air Plant Cloche, Stereo Botanico, and various Blissed Out Babe kits (Light and Airy, Succulently Sassy, and Soul Blossom). Additionally, the company also provides services such as instructional guides and videos for flower arranging.

The company generates revenue from the sale of products through its e-commerce platform, which include DIY flower arrangement kits like Warm Industrial (USD 51.95 per delivery), Fresh Garden (USD 61.95 per delivery), and Modern Farmhouse (USD 51.95 per delivery) and accessories such as Air Plant Cloche (USD 119.95), Stereo Botanico (USD 89.95), floral shears (USD 40.00), floral scissors (USD 19.95), and plant misters (USD 20.00). Additionally, the company offers various flower arrangements like Rainbow Rosy Outlook (USD 77.95 per delivery), Rosy Outlook 25 Stems (USD 78.00 per delivery), and Rosy Outlook 50 Stems (USD 156.00 per delivery).

## Funding rounds

- Series A, Jun 16, 2017, $0.7M — Gotham Gal Ventures, Wharton Angel Network

## Investors

- Gotham Gal Ventures — Series A
- Wharton Angel Network (https://capitalatlas.ai/funds/wharton-angel-network) — Series A