# Iteratively

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iteratively

- Industry: Software
- Headquarters: Seattle, US
- Website: www.iterative.ly
- Total disclosed funding: $5.4M
- Latest round: Seed (Feb 4, 2021)
- Investors on record: 3

## About

Founded in 2019 and based in Washington, US, Iteratively, Inc. operates as a provider of analytic software that helps the teams with customer analytics tracking data. The company was co-founded by CEO Patrick Thompson and CTO Ondrej Hrebicek. In February 2021, Iteratively raised USD 5.4 million in seed funding led by Gradient Ventures, with participation from PSL Ventures and Fika Ventures.

Iteratively operates as a provider of analytic software to data and product teams for customer analytics tracking. The company's platform is to help prevent data quality problems at the outset of entry and have standardized customer data in one place. Iteratively's tool brings product managers, data analysts, and engineers together to collaborate on data, offers web UI for data analysts and product managers to define and evolve their tracking plan in a collaborative way, as well as developer tooling for engineers to implement analytics tracking with type-safe, open-source SDKs, a CLI and CI/CD integration.

Iteratively generates revenue by integrating with third-party data analytics tools such as Amplitude, Mixpanel, Segment, debt, and more. The company acts as a middle-man that offers its software that enables them to access available loads from their clients.

Iteratively plans to accelerate product development and make key hires within marketing, sales, and customer.

## Funding rounds

- Seed, Feb 4, 2021, $5.4M — Fika Ventures, Gradient Ventures, Pioneer Square Labs

## Investors

- Fika Ventures (https://capitalatlas.ai/funds/fika-ventures) — Seed
- Gradient Ventures (https://capitalatlas.ai/funds/gradient-ventures) — Seed
- Pioneer Square Labs (https://capitalatlas.ai/funds/pioneer-square-labs) — Seed