# Iterable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iterable

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.iterable.com/
- Total disclosed funding: $254M
- Latest round: Series E (Mar 9, 2021)
- Investors on record: 18

## About

Founded in 2013 and based in California, US, Iterable, Inc. operates a marketing platform. The company was co-founded by its Andrew Boni, and Justin Zhu. In September 2021, Iterable, Inc. raised USD 88.27 million in series E funding from investors. The series E funding values Iterable, Inc. at USD 2.2 billion post-money. As of September 2025, the company is led by its CEO, Sam Allen.

Iterable operates a cross channel platform that enables marketers to engage users across email, mobile, social media, and Web platforms; profile and segment target users; integrate and source user data from any source; design cross-platform marketing campaigns, personalize engagements based on user behavior, and visualize and track their performance. The company’s software uses data science and machine learning to automatically optimize its functions for better customer engagement and its client base includes Zillow, DoorDash, Calm, and Box.

Iterable generates revenue by enabling businesses to track and optimize customer engagement through personalized marketing campaigns. It monetizes its platform by offering tools that analyze conversions, purchases, and custom events.

## Funding rounds

- Series E, Mar 9, 2021, $125M — Adams Street Partners, CRV, Silver Lake, DTCP, Viking Global Investors, Glynn Capital, Blue Cloud Ventures, Capital One Ventures
- Series D, Nov 8, 2019, $60M — CRV, Index Ventures, Viking Global Investors, Harmony Partners, Blue Cloud Ventures, Stereo Capital
- Series C, Mar 20, 2019, $37M — CRV, Index Ventures, Harmony Partners, Blue Cloud Ventures, Stereo Capital
- Series B, Oct 28, 2016, $22M — CRV, Index Ventures, AngelPad
- Series A, Dec 17, 2015, $8.2M — CRV, Merus Capital, AngelPad, 645 Ventures
- Seed, Jan 20, 2015, $1.2M — Merus Capital, 500 Global, TSVC, CRCM, 645 Ventures, AngelList Advisors

## Investors

- Merus Capital — Seed, Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- TSVC (https://capitalatlas.ai/funds/tsvc) — Seed
- CRCM (https://capitalatlas.ai/funds/crcm) — Seed
- 645 Ventures (https://capitalatlas.ai/funds/645-ventures) — Seed, Series A
- AngelList Advisors (https://capitalatlas.ai/funds/angellist-advisors) — Seed
- CRV (https://capitalatlas.ai/funds/crv) — Series A, Series B, Series C, Series D, Series E
- AngelPad (https://capitalatlas.ai/funds/angelpad) — Series A, Series B
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series B, Series C, Series D
- Harmony Partners (https://capitalatlas.ai/funds/harmony-partners) — Series C, Series D
- Blue Cloud Ventures (https://capitalatlas.ai/funds/blue-cloud-ventures) — Series C, Series D, Series E
- Stereo Capital (https://capitalatlas.ai/funds/stereo-capital) — Series C, Series D
- Viking Global Investors (https://capitalatlas.ai/funds/viking-global-investors) — Series D, Series E
- Adams Street Partners (https://capitalatlas.ai/funds/adams-street-partners) — Series E
- Silver Lake (https://capitalatlas.ai/funds/silver-lake) — Series E
- DTCP — Series E
- Glynn Capital (https://capitalatlas.ai/funds/glynn-capital) — Series E
- Capital One Ventures (https://capitalatlas.ai/funds/capital-one-ventures) — Series E