# Italic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/italic

- Industry: Consumer Products
- Headquarters: Walnut Creek, US
- Website: www.italic.com
- Total disclosed funding: $50M
- Latest round: Series B (Oct 13, 2021)
- Investors on record: 8

## About

Italic, Inc. is a direct-to-consumer retailer specializing in luxury lifestyle products, including apparel, accessories, and home goods, focusing on quality and craftsmanship to cater to discerning consumers.Founded in 2018 and headquartered in Walnut Creek, California, Italic, Inc. offers a curated selection of luxury lifestyle products. The company was co-founded by Devin Andrews, who serves as CEO, and Jeremy Cai. Italic has successfully raised a total of USD 37.00 mn in funding, with the latest round being a Series B led by Canaan Partners on October 13, 2021.Italic is primarily focused on offering a curated range of luxury lifestyle products, including high-quality apparel, accessories, and home goods. Their core product offerings involve a signature cotton-cashmere blend that is described as "impossibly soft" and "surprisingly cool," catering to individuals seeking comfort without compromising on style. Additionally, Italic provides premium eyewear, luxurious home items such as scented candles, and essential accessories. The end users are discerning consumers looking for understated elegance and longevity in their purchases. Italic's products are available primarily in the United States market, emphasizing a direct-to-consumer model that fosters an intimate shopping experience.Italic generates revenue through a membership model that offers customers exclusive access to its products, designed to deliver luxury at an accessible price point. Members enjoy benefits such as free shipping on orders over USD 150 and promotional offers including complimentary gifts with purchases. The company facilitates transactions directly with consumers, allowing for a streamlined purchasing process that emphasizes easy returns and customer satisfaction. Product pricing is structured around individual items, with flagship offerings such as the Noir Swiss Scented Glass Candle, which is priced at USD 49, as well as various cashmere and cotton blends. Italic’s revenue structure is bolstered by its commitment to producing high-quality items that appeal to an upscale clientele, ensuring a steady stream of transactions within its retail framework.Italic's strategy for future growth includes the introduction of upcoming products tailored to enhance their luxury lifestyle offerings, although specific release dates have not been detailed. The company aims to expand its reach into new geographic markets, with plans to target further expansion within the United States and potentially into international markets in the coming years. The recent Series B funding of USD 37.00 mn will be utilized to support these initiatives, including product development and market outreach efforts.

## Funding rounds

- Series B, Oct 13, 2021, $37M — Canaan Partners
- Series A, Nov 15, 2018, $13M — Index Ventures, Inovia Capital, Comcast Ventures, Ludlow Ventures, Global Founders Capital, Kindred Ventures, 0 Ventures

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A
- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Series A
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series A
- Ludlow Ventures (https://capitalatlas.ai/funds/ludlow-ventures) — Series A
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Series A
- Kindred Ventures (https://capitalatlas.ai/funds/kindred-ventures) — Series A
- 0 Ventures — Series A
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series B