# ITA Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ita-software

- Industry: Software
- Headquarters: Cambridge, US
- Website: www.itasoftware.com
- Total disclosed funding: $70M
- Latest round: Series A (Mar 14, 2007)
- Investors on record: 5

## About

ITA Software, Inc. specializes in advanced technology solutions for the travel industry, enhancing e-commerce functionality through innovative pricing, shopping, and availability platforms.Founded in 1996 and headquartered in Cambridge, US, ITA Software develops advanced technology for the travel sector. The company was acquired by Google Inc. for USD 676 mn in cash, completing the acquisition in April 2011. ITA Software has participated in 5 deals, with the most recent deal occurring on July 1, 2010. The firm continues to operate under the Google umbrella without any reported changes in its core business strategy or structure.ITA Software by Google provides advanced solutions tailored for the travel industry, focusing on e-commerce functionality. Their flagship offering, QPX, is a comprehensive solution for pricing, shopping, and availability, providing a seamless shopping experience for airline customers. Users benefit from features like ReShop for ticket changes and Award Shopping for securing award flights, while the platform also includes merchandising tools and metasearch capabilities to enhance airline operations. Their technology serves airlines and travel companies across North America and Europe, efficiently managing millions of queries per second.ITA Software’s revenue model is based on partnerships with airlines and travel-related businesses, structured through B2B agreements. Clients pay for access to proprietary tools like QPX, with various subscription plans available to fit operational needs. This framework enhances e-commerce capabilities for travel companies, which can analyze and optimize their offerings for improved customer engagement and profitability.Following its acquisition by Google Inc. in April 2011, ITA Software aims to further expand its technology solutions within the travel industry. The funding from the acquisition will support the development of new products and enhancements to existing platforms. Although specific product launches have not been detailed, ongoing innovations are expected to roll out in the coming years. ITA Software is focused on bolstering its market presence in Europe and North America, with strategic initiatives designed to enhance their service offerings and maintain competitive relevance in the evolving travel technology landscape.

## Funding rounds

- Series A, Mar 14, 2007, $8M — Spectrum Equity
- Series A, Nov 1, 2006, $12M — Battery Ventures
- Series A, Jan 6, 2006, $50M — Battery Ventures, Hong Shan, Spectrum Equity, General Catalyst Partners, PXN Group

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A
- Hong Shan — Series A
- Spectrum Equity (https://capitalatlas.ai/funds/spectrum-equity) — Series A
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A
- PXN Group (https://capitalatlas.ai/funds/pxn-group) — Series A