# It’s Fresh!

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/it-s-fresh

- Industry: Packaging
- Headquarters: UK
- Website: www.itsfresh.com
- Total disclosed funding: $13M
- Latest round: Series B (Feb 14, 2023)
- Investors on record: 4

## About

Based in UK, and founded in 2008, It's Fresh Limited operates as a food technology company engaged in the extending shelf-life of fresh fruits and vegetables. In April 2023, the firm raised GBP 6.7 million in series B funding co-led by investors Business Growth Fund and Zintinus, with participation from investor Praesidium. The firm as of April 2023, is led by its CEO, Rob Ward. The company offers its patented ethylene control solution, throughout the food supply chain, which extends the shelf life of fruits and vegetables, optimizes produce quality, and reduces waste. The ethylene compound is delivered in different forms at the point of harvest, during storage, transit, and in a retail environment, as well as at home where the controller is placed into the fruit basket or alongside produce in the fridge. The list of products that It’s Fresh offers its solutions for are Asparagus, blueberries, Grapes, Broccoli, Kiwi, Mangoes, Nectarines, Pears, prepared fruits, etc. The company also manages access to ethylene gas by monitoring and removing the access gas from the production environment by a controller to manage the natural ripening process as well as offers consulting to growers for specific conditions and requirements, diagnostic tools to test crop characteristics, prescription on transit technology, and analysis and monitoring of crop results and performance. The company plans to utilize its April 2023 funding to support its international expansion plans and to create new products, such as modified air packaging bags that include the company's proprietary technology.

## Funding rounds

- Series B, Feb 14, 2023, $8.1M — BGF Investment Management, Praesidium, Zintinus
- Series A, Jan 30, 2022, $5M — BGF Investment Management, Anterra Capital, Praesidium, Zintinus

## Investors

- BGF Investment Management (https://capitalatlas.ai/funds/bgf-investment-management) — Series A, Series B
- Anterra Capital (https://capitalatlas.ai/funds/anterra-capital) — Series A
- Praesidium (https://capitalatlas.ai/funds/praesidium) — Series A, Series B
- Zintinus (https://capitalatlas.ai/funds/zintinus) — Series A, Series B