# iStoria

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/istoria

- Industry: Software
- Headquarters: Riyadh, Saudi Arabia
- Website: www.istoria.app
- Total disclosed funding: $1.3M
- Latest round: Seed (Jan 28, 2024)
- Investors on record: 4

## About

Founded in 2020 by co-founders Abdullah AlJaberi, Khalid Alrashed, and Ismail Ashour and based in Riyadh, Saudi Arabia, iStoria is a provider of a learning app that utilizes storytelling to teach English. The platform focuses on immersive learning experiences, enabling users to acquire vocabulary and grammar. In January 2024, iStoria raised SAR 5 million in seed funding from investor Nama Ventures, with participation from other investors Classera Inc., Flat6Labs, and BIM Ventures.
 
The flagship product of iStoria is the Aestoria app. Aestoria is designed to facilitate English learning through stories. The app sends notifications to users to encourage consistent practice, helping them develop a daily learning habit. Additionally, the software includes a smart assistant that corrects pronunciation, a translation feature, and tests that cover listening, reading, defining, using, and spelling words. Aestoria provides real-time feedback on pronunciation and reading fluency that helps users monitor vocabulary growth and overall progress.
 
The company will use the January 2024 funding to enhance its app's features and expand its global reach.

## Funding rounds

- Seed, Jan 28, 2024, $1.3M — Flat6Labs, Nama Ventures, Classera Inc., BIM Ventures

## Investors

- Flat6Labs (https://capitalatlas.ai/funds/flat6labs) — Seed
- Nama Ventures (https://capitalatlas.ai/funds/nama-ventures) — Seed
- Classera Inc. — Seed
- BIM Ventures — Seed