# iSpot.tv

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ispot-tv

- Industry: Marketing/Advertising
- Headquarters: Bellevue, US
- Website: www.ispot.tv
- Total disclosed funding: $57M
- Latest round: Series C (Sep 12, 2018)
- Investors on record: 3

## About

iSpot.tv is a provider of television ad measurement solutions, delivering in-depth insights into ad effectiveness and media performance through a comprehensive measurement platform.Founded in 2012, iSpot.tv, Inc. is based in Bellevue, US and specializes in measuring television ad performance. The company was founded by Sean Muller, who has a history of involvement in other entrepreneurial ventures. The latest funding round occurred on November 15, 2022, where iSpot raised USD 44.88 mn, bringing the total amount raised to USD 44.88 mn over 6 deals.iSpot is a leading provider of television ad measurement solutions, focusing on delivering insights into the effectiveness of ad creatives and media performance. Its core offerings include a comprehensive ad measurement platform that assesses creative effectiveness, impressions, and viewer attention on a second-by-second basis. The platform benefits clients by enabling precise audience targeting, reducing wasted ad spend, and enhancing overall media allocation across both linear and streaming platforms. iSpot’s services are aimed at brands, agencies, and media companies globally, with particular emphasis on the U.S. market. The company utilizes proprietary data derived from 83 million smart TVs and set-top boxes along with integrations across more than 400 streaming platforms, facilitating robust competitive benchmarking and audience insights.iSpot generates revenue primarily through subscription-based models and partnerships with brands, agencies, and media companies. Clients engage with the platform to access various services such as creative assessments, audience measurement, and outcome attribution. These transactions typically involve long-term contracts that allow users to leverage iSpot's extensive data analytics for ongoing ad campaigns. Key products associated with revenue include their flagship creative assessment tools and unified measurement solutions, which provide valuable insights that drive return on ad spend (ROAS). The transaction structure is designed to facilitate a seamless integration of iSpot's analytics capabilities into the clients’ advertising strategies, enhancing their overall marketing effectiveness.In November 2022, iSpot.tv, Inc. raised USD 44.88 mn in venture funding which will be utilized to support the development of new products and enhancements to their existing ad measurement platform. The company is also planning to expand into new markets and geographic regions, with a focus on increasing its presence in the U.S. market. Specific details on product launches or market expansion timelines have not been disclosed.

## Funding rounds

- Series C, Sep 12, 2018, $30M — Insight Partners, Madrona Venture Group
- Series B, May 4, 2015, $22M — Insight Partners, Madrona Venture Group
- Series A, Sep 19, 2013, $5.3M — TL Ventures, Madrona Venture Group

## Investors

- TL Ventures (https://capitalatlas.ai/funds/tl-ventures) — Series A
- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A, Series B, Series C
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B, Series C