# Isima

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/isima

- Industry: Software
- Headquarters: East Palo Alto, US
- Website: www.isima.io
- Total disclosed funding: $10M
- Latest round: Seed (Aug 4, 2020)
- Investors on record: 2

## About

Isima Inc., based in California, US, operates a sophisticated eCommerce Analytics Cloud that transforms raw data into actionable insights through AI applications, enhancing business operations for its clients.Founded in 2016 in East Palo Alto, California, Isima Inc. specializes in providing data analytics solutions tailored for B2C companies. The company has successfully raised USD 10.00 mn in Seed funding as of August 4, 2020, with investments from Engineering Capital and Sway Ventures. The CEO of Isima is Darshan R, who is among the co-founders, which also include Naoki Iwakami and Pradeep Madhavarapu.Isima primarily offers bi(OS), an advanced eCommerce Analytics Cloud designed to streamline the transition from raw data to actionable data+AI applications. This platform features a self-serve, low-code data management system that allows users to create and deploy use cases rapidly using intuitive tools like Clicks, Python, and SQL. The core functionalities of bi(OS) include real-time data synchronization, personalized customer experiences, and sophisticated inventory tracking. Targeted at global B2C companies, bi(OS) enhances marketing performance by improving metrics such as Revenue-on-Ad-Spend (ROAS) and conversion rates through real-time personalization and effective inventory management. Customers include leading eCommerce firms and retail giants who benefit from its capabilities in multiple international markets, particularly in North America, Europe, and Asia, enhancing their acquisition, fulfillment, and operational processes.The revenue generation model for Isima is primarily based on a subscription structure that offers varying levels of access to its flagship bi(OS) platform. Clients pay for different tiers of service that can include premium features such as advanced analytics, real-time data processing, and personalized marketing solutions. Partnerships with B2B clients, including large retailers and eCommerce businesses, facilitate the integration of bi(OS) into their existing systems, driving recurring revenue through long-term contracts. Each transaction typically involves clients paying a monthly or annual fee for access to the platform, with potential additional costs for specific features or higher usage limits. This structured approach allows Isima to maintain a steady revenue stream while providing its clients with robust analytics capabilities tailored to improve their business outcomes.In August 2020, Isima Inc. raised USD 10 million in Seed funding co-led by new investors Engineering Capital and Sway Ventures. The recent funding will be utilized to enhance the development of the bi(OS) platform and expand into new geographic markets, specifically targeting opportunities in Asia and Europe by the end of 2023. Isima plans to launch new features within its platform that will further enhance its analytics capabilities, with updates being rolled out throughout 2023.

## Funding rounds

- Seed, Aug 4, 2020, $10M — Sway Capital, Engineering Capital

## Investors

- Sway Capital (https://capitalatlas.ai/funds/sway-capital) — Seed
- Engineering Capital (https://capitalatlas.ai/funds/engineering-capital) — Seed