# Is Going Online

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/is-going-online

- Industry: Internet
- Headquarters: Kochi, India
- Website: www.isgoing.online
- Total disclosed funding: $0.2M
- Latest round: Seed (Aug 3, 2021)
- Investors on record: 2

## About

Is Going Online, based in Kochi, India, specializes in transforming traditional 2D product photography into captivating 3D visuals, enhancing the online presence of eCommerce businesses since its establishment in 2017.Is Going Online is a company that focuses on creating engaging 3D visuals for eCommerce. Founded in 2017, it operates from Kochi, India. The company has engaged in 3 funding rounds and recently raised INR 14.990 mn from investors Artha Venture Partners, Salamander Advisors, and Unicorn India Ventures on August 3, 2021. Currently, Is Going Online is valued at INR 167.647 mn under the leadership of CEO Eobin George.IGO specializes in transforming traditional 2D product photography into engaging 3D visuals, significantly enhancing the online presence of eCommerce businesses. The core offering includes a comprehensive suite of services that allows users to create high-quality product content—including 3D images, text, and other digital assets—through a simple scanning process. Clients can upload a clear photo of their products to leverage IGO’s AI-driven platform for generating stunning product catalogs, compatible with various eCommerce platforms. IGO serves a diverse clientele across sectors like cosmetics, food, and pharmaceuticals, operating in international markets such as North America, Europe, and select Asia-Pacific countries. The platform's ease of integration with popular sites like Shopify, Amazon, and Flipkart further expands its reach and helps businesses improve engagement and increase sales.Revenue generation for IGO is primarily driven through subscription-based models and partnerships with local service providers. Clients utilize IGO's services to streamline their product photography and catalog creation processes, which are essential for effective online retailing. Transactions occur as businesses enroll in various plans, including basic photo enhancements and more advanced editing options tailored to specific needs. While exact pricing is proprietary, customers engage with IGO to obtain high-quality 3D visuals that facilitate their online sales efforts across major marketplaces, providing cost-effective alternatives to traditional product photography.Is Going Online plans to expand its product offerings and improve its technology in the upcoming months to enhance user experience. The company aims to penetrate new markets, targeting expansion in Europe and the Asia-Pacific region by 2023. The recent funding of INR 14.990 mn will support these initiatives, particularly in technology upgrades and market acquisition strategies. In July 2021, they secured seed funding to bolster these growth efforts.

## Funding rounds

- Seed, Aug 3, 2021 — Salamander Advisors
- Seed, Feb 6, 2018, $0.2M — Unicorn India Ventures

## Investors

- Unicorn India Ventures (https://capitalatlas.ai/funds/unicorn-india-ventures) — Seed
- Salamander Advisors (https://capitalatlas.ai/funds/salamander-advisors) — Seed