# Irwin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/irwin

- Industry: Financial Services
- Headquarters: Toronto, Canada
- Website: www.getirwin.com
- Total disclosed funding: $22M
- Latest round: Series A (Sep 8, 2021)
- Investors on record: 3

## About

Irwin, based in Toronto, Canada, offers innovative investor relations software solutions designed to optimize corporate investor engagement and streamline management processes for companies across North America and Europe.Founded in 2017 by David Whyte and Mark Fasken, Irwin specializes in investor relations software aimed at enhancing corporate communication with stakeholders. The company has successfully completed three funding rounds, with the most recent being a Series A round in October 2024, raising USD 20.00 mn, led by K1 Investment Management. Irwin operates from its headquarters in Toronto, Canada, and has not undergone any significant pivots in its business strategy since its inception.Irwin provides a comprehensive suite of investor relations (IR) software solutions aimed at enhancing the management and effectiveness of corporate investor relations programs. Its core offerings include an advanced CRM system tailored specifically for IR teams, which centralizes investor interactions, streamlines reporting, and simplifies event management. Additionally, Irwin features tools for precision investor targeting, granting access to a robust database of institutional, hedge fund, and family office investors, allowing users to filter and identify the most relevant investors for their companies. The platform also includes shareholder monitoring tools that provide transparency into shareholder bases, enabling organizations to maintain regular communication with key stakeholders. Irwin's products serve a diverse client base that includes public companies and investment banks, primarily in North America and Europe, providing them with actionable insights and data to enhance their strategic investor engagement.Irwin generates revenue primarily through subscription-based models for its software offerings, enabling clients to access its suite of IR tools and services at different pricing tiers based on their specific needs and the scale of their operations. The company structures its transactions to facilitate partnerships with clients in a B2B format, delivering value through tailored services that address various investor relations functions. Clients engage with Irwin by subscribing to access its flagship products, which include the investor targeting solution and shareholder monitoring systems. The subscription plans are designed to accommodate varying levels of service and support, ensuring that clients can select the best fit for their organizational requirements and budget, thereby fostering long-term relationships with the platform.In October 2024, FactSet Research Systems acquired Irwin from Blindspot Inc., MaRS IAF, and K1 Investment Management. The acquisition aims to enhance its support for investor relations officers by allocating proceeds to improve its capital markets insights and data resources. Future growth plans include the development and launch of new software features aimed at expanding their services further into the investor relations field, as well as plans for geographic expansion into additional markets across Europe and Asia by mid-2025.

## Funding rounds

- Series A, Sep 8, 2021, $20M — K1 Investment Management
- Seed, Jun 6, 2019, $1.5M — MaRS Investment Accelerator Fund, Blindspot Inc.

## Investors

- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed
- Blindspot Inc. — Seed
- K1 Investment Management (https://capitalatlas.ai/funds/k1-investment-management) — Series A