# ironSource

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ironsource

- Industry: Marketing/Advertising
- Headquarters: Tel Aviv, Israel
- Website: www.is.com
- Total disclosed funding: $85M
- Latest round: Series B (Aug 11, 2014)
- Investors on record: 5

## About

Based in Israel, ironSource Ltd. operates as a technology company specializing in mobile app marketing and growth solutions, assisting developers and businesses in optimizing their applications and advertising strategies.Founded in 2010 and headquartered in Tel Aviv, Israel, ironSource Ltd. focuses on mobile app marketing solutions. The company was co-founded by Akin Babayigit, Arnon Harish, Omer Kaplan, Tamir Carmi, and Tomer Bar-Zeev. In May 2023, Durante Rentals, LLC acquired ironSource Ltd. from Unity Technologies, Inc., Silver Lake, and Sequoia Capital, with financial terms undisclosed. The company has successfully engaged in seven investment deals, with its latest funding round being an ADD-ON, which raised USD 4,400.00 mn, led by Unity Technologies, Inc.ironSource Ltd. provides a suite of products designed for mobile app marketing, including ad mediation solutions that optimize monetization through partnerships with leading ad networks. The offerings assist clients, such as gaming studios and app developers, in enhancing user acquisition and retention strategies across multiple platforms.In the most recent year, ironSource Ltd. reported revenue of USD 250.00 mn for 2014, generated primarily through subscription services that facilitate advertising and monetization for mobile applications.Following its acquisition in May 2023, ironSource Ltd. plans to leverage Durante Rentals, LLC’s network to expand its operations in the Mid Atlantic region. The recent funding from the ADD-ON round will support the development of new products and enhance its existing services to further penetrate the mobile app market.

## Funding rounds

- Series B, Aug 11, 2014, $85M — CBC Capital, Saban Capital Group, Ping An Trust, Redline Capital Management, Disruptive Technologies Venture Capital

## Investors

- CBC Capital (https://capitalatlas.ai/funds/cbc-capital) — Series B
- Saban Capital Group (https://capitalatlas.ai/funds/saban-capital-group) — Series B
- Ping An Trust — Series B
- Redline Capital Management (https://capitalatlas.ai/funds/redline-capital-management) — Series B
- Disruptive Technologies Venture Capital (https://capitalatlas.ai/funds/disruptive-technologies-venture-capital) — Series B