# Iris.TV

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iris-tv

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.iris.tv
- Total disclosed funding: $23M
- Latest round: Series B (Apr 7, 2021)
- Investors on record: 6

## About

Based in California, US, and founded in 2013, Iris.TV, Inc. connects and unifies video data to power better consumer experiences and business outcomes. In April 2021, Iris.TV, Inc. raised USD 18 million in a Series B funding led by Intel Capital, with participation from Mirae Asset Venture Investment, Quest Venture Partners, WISE Ventures, and individual investors. The company has raised a total of USD 25 million in funding. Field Garthwaite is the CEO of Iris.TV, Inc. 

Iris.TV, Inc. provides a video data platform that simplifies the complexity and fragmentation of the video and CTV ecosystem by connecting and unifying video data from any source to power better consumer experiences and drive business outcomes. The company experienced more than 300 billion annual views with thousands of IRIS-enabled premium publishers. In addition, the company’s product line includes ETL and contextual data enrichment, video intelligence, IRIS-enabled™ private marketplace deals, IRIS ID, APIs and integrations, and IRIS Vision™.

Iris.TV, Inc. plans to use its proceeds from April 2021 funding to increase the growth of its video data platform and API tools that enable video-level data targeting for Connected TV (CTV) and online video. In addition, the company also plans to expand operations with a focus on hiring and strategic partnership with marketers and advertisers to utilize video-level data to achieve their business goals.

## Funding rounds

- Series B, Apr 7, 2021, $18M — Intel Capital, Quest Venture Partners, Mirae Asset Venture Investment, WISE Ventures
- Series A, Jun 17, 2015, $5.3M — Progress Ventures, Bertelsmann Digital Media Investments

## Investors

- Progress Ventures (https://capitalatlas.ai/funds/progress-ventures) — Series A
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series A
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series B
- Quest Venture Partners (https://capitalatlas.ai/funds/quest-venture-partners) — Series B
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series B
- WISE Ventures — Series B