# Iris Plans

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iris-plans

- Industry: Healthcare IT
- Headquarters: Austin, US
- Website: www.irishealthcare.com
- Total disclosed funding: $5.8M
- Latest round: Seed (Sep 27, 2017)
- Investors on record: 5

## About

Iris Plans, Inc. is a healthcare technology company that specializes in Advance Care Planning (ACP), helping individuals create personalized advance directives that align with their health goals and preferences.Founded in 2015, Iris Plans, Inc. operates from Austin, US, focusing on developing innovative healthcare planning solutions. The company was acquired by Aledade, Inc. on January 11, 2022, from Better Ventures and other partners. The founders of Iris include Andrew Chen, Stephen Bekanich, and Steve Wardle, who is currently the CEO.Iris, powered by Aledade, provides a comprehensive health care planning service known as Advance Care Planning (ACP). This core offering focuses on developing personalized advance directive documents through structured conversations that reflect each patient's unique goals and future care preferences. The program caters to both individuals who are initiating advance care planning for the first time and those wishing to revise existing plans, ensuring a tailored approach to each individual's needs. The service aims to alleviate the complexities and stress associated with serious illnesses, enhancing communication among patients, families, caregivers, and clinicians. Iris operates in various geographical markets, focusing on regions where awareness and demand for proactive health care planning are growing.The revenue model for Iris reflects a transactional structure centered on partnerships with healthcare providers and plans, facilitating B2B interactions. Clients, which include healthcare organizations and individual patients, engage with Iris to create and implement comprehensive care plans. The business transactions typically involve service agreements that may include subscription-based fees or one-time charges for specific planning services. By providing customers with individualized health care planning consultations, Iris generates revenue through its expertise in guiding families and patients in making informed health decisions. Additionally, the distribution of state-specific advance directives and supplemental documents further supports the company’s financial model.Iris Plans is focused on expanding its service offerings and entering new markets. Specific plans for upcoming products have not been disclosed. However, the recent acquisition by Aledade, Inc. is expected to enhance Iris’s capacity for growth. The latest funding round of USD 3.75 mn will support the firm's initiatives, although details on new geographic markets targeted for expansion have not been specified.

## Funding rounds

- Seed, Sep 27, 2017, $5.1M — Activate Venture Partners, Better Ventures, Crowdfunder, LiveOak Venture, Alumni Ventures Group
- Seed, Sep 14, 2016, $0.8M — Better Ventures

## Investors

- Better Ventures — Seed
- Activate Venture Partners (https://capitalatlas.ai/funds/activate-venture-partners) — Seed
- Crowdfunder — Seed
- LiveOak Venture (https://capitalatlas.ai/funds/liveoak-venture) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed