# irefly.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/irefly-com

- Industry: Software
- Headquarters: Shanghai, China
- Website: www.zzb518.com
- Total disclosed funding: $1.5M
- Latest round: Series A (Sep 1, 2018)
- Investors on record: 4

## About

Irefly.com specializes in multimedia content distribution and streaming, offering films, television series, animations, and variety shows to a broad audience through a user-friendly digital platform.Founded in 2014, Irefly.com operates from Shanghai, China, and focuses on the streaming and distribution of multimedia content. The company has completed a total of 4 deals, with its most recent deal on September 1, 2018, when it raised CNY 8 million in a Series A round from Monad Ventures. Yan Xu is the CEO of the company.Irefly.com, also known as ????, primarily engages in the distribution and streaming of various multimedia content, including films, television series, animations, and variety shows. The core offerings cater to a diverse audience, providing access to a wide range of entertainment options designed to meet customer viewing preferences. These services are accessible through a digital platform, allowing users to conveniently stream content and resolve the need for accessible entertainment solutions in an increasingly digital marketplace. The client base includes individual consumers seeking on-demand access to various genres, particularly in Asian and international markets, including Southeast Asia and beyond. The platform's launch aimed at enhancing user experience by integrating features that facilitate easy navigation and selection of content.The revenue model of Irefly.com is based on subscription-based access to its content library, allowing users to stream a wide array of media offerings. Customers engage with the platform through various subscription plans, which vary in duration and content access levels. For example, a monthly subscription may grant unlimited access to all available content, while a more specialized plan could focus on premium offerings or exclusive releases. This direct-to-consumer model enables the company to maintain a close relationship with its audience, fostering loyalty and repeat engagement. Financial transactions are primarily executed through digital payment systems, ensuring seamless access for users while contributing to the company's streamlined revenue generation efforts.As of September 2018, following the Series A funding of CNY 8 million, Irefly.com plans to expand its content offerings and enhance its platform features. There are upcoming releases aimed at diversifying their multimedia content to attract a wider audience. The company is also targeting expansion into Southeast Asia and other international markets, with specific strategies being developed to enter these regions by 2020. The recent funding will support these initiatives, allowing for better content acquisition and technological enhancements for improved user experience.

## Funding rounds

- Series A, Sep 1, 2018, $1.2M — Monad Ventures
- Series A, Apr 18, 2018 — Divine Capital
- Angel, Jun 10, 2015, $0.3M — Ameba Capital, K2VC

## Investors

- Ameba Capital (https://capitalatlas.ai/funds/ameba-capital) — Angel
- K2VC (https://capitalatlas.ai/funds/k2vc) — Angel
- Divine Capital (https://capitalatlas.ai/funds/divine-capital) — Series A
- Monad Ventures (https://capitalatlas.ai/funds/monad-ventures) — Series A