# IR Media Ventures

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ir-media-ventures

- Industry: Internet
- Headquarters: New York, US
- Website: www.fatherly.com
- Total disclosed funding: $2M
- Latest round: Series A (Oct 27, 2017)
- Investors on record: 8

## About

IR Media Ventures Corp. operates an innovative digital platform, Fatherly, that delivers valuable resources and insights tailored for modern fathers, enhancing their parenting experience through relevant content.Founded in 2014, IR Media Ventures Corp. is headquartered in New York, US. The company focuses on providing a digital platform that supports fathers with parenting advice and insights. It was acquired by Some Spider Inc. in March 2020, although financial terms of the acquisition were not disclosed. The co-founders, Michael Rothman and Simon Isaacs, have experience in the media industry, with Rothman serving as the current CEO. The company has secured USD 4.00 mn in funding through 7 deals, with the most recent round occurring in March 2020, raising USD 2.70 mn.Fatherly offers a comprehensive range of digital resources aimed at modern fathers, including articles, guides, and expert advice on parenting, marriage, health, and lifestyle. It specifically caters to fathers navigating parenthood, providing insights on paternity leave, child development, and family activities. The platform serves a diverse audience of fathers, families, and caregivers in the US, with an expanding readership in Canada and the UK, and features curated gift guides and lifestyle recommendations.Fatherly generates revenue through advertising partnerships and sponsored content, collaborating with various consumer goods and lifestyle brands to reach its engaged audience. Additionally, the platform may offer subscription-based access to premium content or exclusive experiences, diversifying its revenue streams. Pricing is structured to match the purchasing power of their target audience, focusing on family-oriented goods and services, while its flagship offerings include parenting guides and lifestyle content.Following its acquisition in March 2020, IR Media Ventures Corp. is expected to leverage its resources to launch new products aimed at expanding its digital offerings for fathers. The company plans to explore new geographic markets, particularly targeting international growth in regions such as Canada and the UK. The recent funding will be utilized to support these expansion initiatives, enhancing its content and potentially developing new features to better serve its audience.

## Funding rounds

- Series A, Oct 27, 2017 — Crosslink Capital, WPP Plc, Uncork Capital, Lerer Hippeau Ventures, Bertelsmann Digital Media Investments, United Talent Agency, LLC
- Seed, Apr 8, 2015, $2M — Crosslink Capital, Uncork Capital, Lerer Hippeau Ventures, Great Oaks Venture Capital, Knight Enterprise Fund

## Investors

- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Seed, Series A
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Seed, Series A
- Lerer Hippeau Ventures — Seed, Series A
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed
- Knight Enterprise Fund (https://capitalatlas.ai/funds/knight-enterprise-fund) — Seed
- WPP Plc — Series A
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series A
- United Talent Agency, LLC — Series A