# IQBAR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iqbar

- Industry: Food
- Headquarters: Boston, US
- Website: www.eatiqbar.com
- Total disclosed funding: $2.8M
- Latest round: Series A (Feb 2, 2021)
- Investors on record: 1

## About

IQBAR, Inc. is a US-based company that specializes in the online production and distribution of plant-based nutritional products, focusing on protein bars and hydration mixes to support health-conscious consumers.IQBAR, Inc. produces plant-based nutritional products, including protein bars and hydration mixes. Founded in 2017 in Boston, US, by Will Nitze, the company has successfully secured three investment deals, with the latest being a Series B round that raised USD 6.19 mn led by Lotus Bakeries on December 28, 2022, bringing the total amount raised to USD 6.19 mn and a current valuation of USD 49.068 mn.IQBAR, Inc. specializes in plant-based nutritional products, focusing on protein bars, hydration mixes, and instant coffees. Their flagship product, the IQBAR, features 12 grams of plant protein and low sugar content, while IQMIX hydration packets and IQJOE instant coffees cater to health-conscious consumers with added nutritional benefits. The products are available through direct-to-consumer sales and partnerships with retailers across the US, Canada, and select international markets.IQBAR generates revenue through direct-to-consumer sales and subscription models, allowing flexible delivery options for customers. Revenue sources include one-time purchases and competitively priced bundled packages, such as the premium Salted Caramel Chip IQBAR and the Chocolate Lovers Variety Pack, which are available via their e-commerce platform to enhance customer loyalty.Following their Series B funding of USD 6.19 mn in December 2022, IQBAR plans to utilize these resources to accelerate business growth. This includes the launch of new products aimed at expanding their market presence and targeting additional geographic regions. Specific details on new products and market expansion strategies will be announced in due course.

## Funding rounds

- Series A, Feb 2, 2021, $2.8M — CircleUp

## Investors

- CircleUp (https://capitalatlas.ai/funds/circleup) — Series A