# IPT Technologie

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ipt-technologie

- Industry: Software
- Headquarters: Saint Grégoire, France
- Website: www.ipaidthat.io
- Total disclosed funding: $7.9M
- Latest round: Series B (Dec 1, 2021)
- Investors on record: 5

## About

IPT Technologie SAS specializes in digital advertising solutions that enhance promotional efforts for businesses, focusing on programmatic advertising platforms that provide data-driven insights for effective campaigns.Founded in 2017 in Saint Grégoire, France, IPT Technologie SAS offers innovative advertising solutions for small and medium-sized enterprises (SMEs). The founders, Hugo Allary and Sebastien Claeys, have a background in technology and entrepreneurship. The company has raised EUR 5.98 mn in its latest Series B funding round on December 1, 2021, led by Bpifrance along with investors including Adelie, Euler Hermes, Financière Cambon, and Truffle Capital. The total amount raised by the company is EUR 5.98 mn, with a current valuation of EUR 25.92 mn.The company specializes in providing a suite of digital advertising solutions designed to streamline the promotional efforts of businesses across various sectors. Their core offerings include advanced programmatic advertising platforms that enable clients to optimize their ad spend through data-driven insights and targeted campaigns. These platforms cater primarily to small and medium-sized enterprises (SMEs) looking to increase their online visibility and reach potential customers more effectively. End users benefit from these services by experiencing more relevant ads tailored to their interests and behaviors. The company has successfully penetrated markets in North America and Europe, establishing a client base that includes digital marketing agencies and direct-to-consumer brands.The company's revenue model is centered around a subscription-based framework that allows clients to access its advertising platforms and tools. Clients typically engage in annual contracts, providing them with various tiered pricing plans based on usage and capabilities. Businesses may choose a basic plan for essential features or opt for a premium package that includes advanced analytics and dedicated support. This structure facilitates recurring revenue and encourages long-term partnerships with clients who benefit from continuous access to evolving marketing technologies. Revenue is further bolstered by additional services such as consulting and campaign management, enhancing the overall value proposition for clients.IPT Technologie SAS intends to utilize the EUR 5.98 mn raised in its Series B funding to enhance its product offerings and expand into new markets. The company is currently developing advanced features for its advertising platforms, aiming for a launch in late 2022. Additionally, it plans to enter the Asian market by 2023, focusing on establishing partnerships with local digital agencies. This strategic growth plan aligns with their goal of increasing market share and expanding their global presence.

## Funding rounds

- Series B, Dec 1, 2021, $6.8M — Truffle Capital, Euler Hermes, Bpifrance, Financière Cambon, Adelie
- Series A, Jul 18, 2019, $1.1M — Truffle Capital, Bpifrance

## Investors

- Truffle Capital (https://capitalatlas.ai/funds/truffle-capital) — Series A, Series B
- Bpifrance — Series A, Series B
- Euler Hermes — Series B
- Financière Cambon — Series B
- Adelie (https://capitalatlas.ai/funds/adelie) — Series B