# iPrice Group Sdn Bhd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iprice-group-sdn-bhd

- Industry: Internet
- Headquarters: Kuala Lumpur, Malaysia
- Website: www.ipricegroup.com
- Total disclosed funding: $17M
- Latest round: Series B (Aug 17, 2020)
- Investors on record: 20

## About

Established in 2014 and based in Kuala Lumpur, Malaysia, iPrice Group Sdn Bhd operates as an online shopping platform that aggregates users' preferred products based on an algorithm that analyzes consumers' behavior. David Chmelar and Heinrich Wendel are the co-founders of the company. In May 2021, the firm raised USD 1.5 million in venture funding led by Woowa Brothers Corp and has 219 employees as of 2021.

The company's platform enables users to buy electronics, clothing, shoes, bags, watches, jewelers, kids and toys, sports and outdoors, and home and living products. The company also provides products in various categories, such as kitchen and dining, women’s ethnic wear, skincare, men’s sneakers, strollers and carriers, makeup, backpacks, women’s dresses, accessories, food supplements, hair care, smartphones, LED, etc.

The organization generates revenue of MYR 8.54 million and MYR 11.61 million in 2018 and 2019 respectively.

iPrice Group plans to use the May 2021 funding to further refine its product and accelerate the rollout of its partnerships.

## Funding rounds

- Series B, Aug 17, 2020, $6.9M — Daiwa PI Partners, LINE Ventures, Mirae Asset Venture Investment, JG Digital Equity Ventures, Felicity Global Capital
- Series B, Sep 29, 2018, $4M — Cento Ventures, Line Corporation, Naver, Koru Partners
- Series A, Dec 13, 2017, $4.2M — Gobi Partners, Econa, 500 Global, Cento Ventures, Asia Venture Group, Spiral Ventures, Venturra Capital, Starstrike Ventures, F2 Venture Capital
- Seed, Dec 15, 2015, $1.2M — 500 Global, Asia Venture Group, Spiral Ventures, Venturra Capital, Starstrike Ventures, F2 Venture Capital
- Seed, May 21, 2015, $0.6M — Rocket Internet SE, Zalora Group, Lazada Group, Asia Venture Group

## Investors

- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Seed
- Zalora Group — Seed
- Lazada Group — Seed
- Asia Venture Group — Seed, Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- Spiral Ventures (https://capitalatlas.ai/funds/spiral-ventures) — Seed, Series A
- Venturra Capital (https://capitalatlas.ai/funds/venturra-capital) — Seed, Series A
- Starstrike Ventures — Seed, Series A
- F2 Venture Capital (https://capitalatlas.ai/funds/f2-venture-capital) — Seed, Series A
- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Series A
- Econa (https://capitalatlas.ai/funds/econa) — Series A
- Cento Ventures (https://capitalatlas.ai/funds/cento-ventures) — Series A, Series B
- Line Corporation — Series B
- Naver — Series B
- Koru Partners (https://capitalatlas.ai/funds/koru-partners) — Series B
- Daiwa PI Partners (https://capitalatlas.ai/funds/daiwa-pi-partners) — Series B
- LINE Ventures (https://capitalatlas.ai/funds/line-ventures) — Series B
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series B
- JG Digital Equity Ventures (https://capitalatlas.ai/funds/jg-digital-equity-ventures) — Series B
- Felicity Global Capital (https://capitalatlas.ai/funds/felicity-global-capital) — Series B