# iPIXEL Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ipixel-co

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.ipixelcorp.com
- Latest round: Seed (Sep 1, 2020)
- Investors on record: 2

## About

iPIXEL Co., Ltd. specializes in innovative on-device AI technology, offering a comprehensive home rehabilitation exercise platform that enhances user experience through real-time exercise recognition and feedback, targeting the fitness and rehabilitation sectors.Founded in 2017 in Seoul, South Korea, iPIXEL Co., Ltd. focuses on developing AI-driven solutions for home rehabilitation. The company has completed 4 deals and recently raised KRW 2 billion in venture funding on October 18, 2021, from investors including Bluepoint Partners, NextG Investment, and Shinhan Life Insurance. Sangsoo L serves as both the CEO and founder of the company.iPIXEL specializes in on-device AI technology, primarily offering a home rehabilitation exercise solution titled ‘ExerSight Care.’ This platform employs advanced computer vision algorithms, including pose estimation models, to recognize exercise postures in real-time on various mobile devices, such as smartphones and tablets. The core functionality revolves around exercise recognition and feedback, where the system analyzes joint points and angles to assess user movements, regardless of their speed or position. Additionally, iPIXEL boasts an extensive database of over 1,600 standardized exercises, enabling users to efficiently search for exercises tailored to their needs. The company targets users in diverse markets, particularly in North America and Europe, with applications in home fitness and rehabilitation, aiming to enhance user experience by providing immediate feedback and guidance during workouts.iPIXEL generates revenue through a B2B and direct-to-consumer model focused on subscriptions and partnerships. Businesses, including rehabilitation centers and fitness organizations, can integrate iPIXEL’s technology into their offerings, benefiting from the AI-driven exercise solutions. The transactions are structured around service agreements, where clients pay for access to the ‘ExerSight Care’ platform, which may include various pricing tiers based on the number of users or features accessed. The company’s flagship product, ‘ExerSight Care,’ serves as a pivotal offering, facilitating effective home-based rehabilitation and fitness training. Revenue generation is further supported by potential collaborations with healthcare providers and fitness professionals, enhancing the value proposition of the AI-driven exercise solutions.With the recent funding of KRW 2 billion raised in October 2021, iPIXEL plans to enhance its product offerings and expand its market reach. The company is focused on developing new features for the ‘ExerSight Care’ platform to improve user interaction and effectiveness. Additionally, iPIXEL aims to penetrate new markets, particularly in North America and Europe, by the end of 2023, seeking partnerships with healthcare providers and fitness organizations to broaden its client base.

## Funding rounds

- Seed, Sep 1, 2020 — Platinum Technology Investment, Korea Tech Incubator for Startup

## Investors

- Platinum Technology Investment (https://capitalatlas.ai/funds/platinum-technology-investment) — Seed
- Korea Tech Incubator for Startup — Seed