# iPharro Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ipharro-media

- Industry: Software
- Headquarters: Darmstadt, Germany
- Website: www.ipharro.com
- Total disclosed funding: $5.3M
- Latest round: Seed (Dec 29, 2006)
- Investors on record: 1

## About

iPharro Media specializes in Intelligent Video Recognition Technology, providing advanced software solutions for media monitoring, advertising verification, copyright identification, and digital asset management.Founded in 2006 and headquartered in Darmstadt, Germany, iPharro Media focuses on Intelligent Video Recognition Technology. The company raised EUR 4 million in Seed funding in December 2006 from Triangle Venture Capital Group and other investors, totaling EUR 4 million raised to date. The firm's operations have not indicated any significant pivots or changes since its inception.iPharro Media offers Intelligent Video Recognition Technology with a suite of software solutions for media monitoring, advertising verification, copyright identification, and digital asset management. Key products include AdMon TV and AdMon Radio, enabling real-time tracking of broadcast advertising across television and radio. The company's solutions support content producers, broadcasters, and advertising agencies globally, enhancing their efficiency in content recognition and management processes.iPharro Media generates revenue through subscription-based models and partnerships that integrate its software into client systems. Clients engage with iPharro Media for its key products, such as AdMon TV and AdMon Radio, primarily in a B2B structure where media agencies, advertisers, and broadcasters pay for access to its tools, optimizing their advertising tracking and content management. Pricing is tailored to each client's needs, ensuring flexibility and maximizing return on investment through improved workflow efficiencies.iPharro Media plans to utilize the recent EUR 4 million funding to enhance its product offerings and expand its market reach. Future growth strategies include the development of new features for existing products and exploring expansion into new geographic markets, including North America and Asia, by the end of 2024. This growth initiative is focused on leveraging the funding to enhance product capabilities and better serve a wider range of clients.

## Funding rounds

- Seed, Dec 29, 2006, $5.3M — Triangle Venture Capital Group

## Investors

- Triangle Venture Capital Group (https://capitalatlas.ai/funds/triangle-venture-capital-group) — Seed