# Iovation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iovation

- Industry: IT Security/Cybersecurity
- Headquarters: Portland, US
- Website: www.iovation.com
- Total disclosed funding: $11M
- Latest round: Series A (Apr 26, 2010)
- Investors on record: 2

## About

Iovation Inc. provides advanced identity verification and fraud prevention solutions that enhance secure interactions between organizations and consumers, leveraging data insights for effective fraud management.Founded in 2004, Iovation Inc. is based in Portland, US, specializing in identity verification and fraud prevention solutions. In May 2018, the company secured funding through a Series A round amounting to USD 1.00 mn from EPIC Ventures, bringing the total amount raised to USD 1.00 mn, with a current company valuation of USD 41.997 mn. The company has successfully completed 9 deals.TruValidate™ is a comprehensive identity verification and fraud prevention solution that integrates identity, device, and behavioral insights to facilitate secure interactions between organizations and legitimate consumers. The platform helps businesses mitigate fraud risk by leveraging robust global datasets to confirm consumer identities. Key functionalities include supporting customer acquisition initiatives, reducing abandonment rates, and enhancing revenue generation by providing fast, secure, and streamlined experiences across digital and call center channels. End users of TruValidate™ range from financial institutions and e-commerce platforms to gaming companies, catering to a diverse client base across North America, Europe, and select regions in Asia.TruValidate™ operates on a subscription-based revenue model, where clients pay for access to the platform and its features tailored to fraud prevention and identity verification. Revenue generation is driven primarily through partnerships with organizations requiring enhanced security measures and streamlined customer experiences. Transactions typically involve B2B arrangements where businesses subscribe to the services and integrate them into their operations across industries including financial services, healthcare, and retail.In May 2018, TransUnion agreed to acquire Iovation Inc., although specific financial terms were not disclosed. The company is expected to leverage this acquisition to enhance its product offerings and expand its market reach, potentially targeting new geographic regions and markets to bolster its competitive position.

## Funding rounds

- Series A, Apr 26, 2010, $1M — EPIC Ventures
- Series A, Nov 8, 2007, $10M — Intel Capital

## Investors

- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series A
- EPIC Ventures (https://capitalatlas.ai/funds/epic-ventures) — Series A