# Iotera

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iotera

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.iotatracker.com
- Total disclosed funding: $2M
- Latest round: Seed (Feb 11, 2015)
- Investors on record: 5

## About

Iotera, Inc. specializes in real-time GPS tracking solutions, offering innovative devices like the Iota GPS Tracker, designed for diverse applications such as tracking pets and vehicles.Founded in 2009 and headquartered in San Francisco, US, Iotera, Inc. develops GPS tracking technology. The company has completed 4 deals since its inception, with the most recent deal occurring on November 6, 2015, during a Seed funding round, which raised USD 1.36 mn and brought the company's valuation to USD 12.45 mn. Iotera was founded by Rob Barton, who has a history of entrepreneurial ventures.Iotera's primary product is the Iota GPS Tracker, one of the smallest and lightest real-time GPS tracking devices available. Measuring 43 x 22 x 11mm, it is designed for discreet use while tracking bicycles, pets, and vehicles. The device boasts a battery life of up to four months and pairs with a mobile app for real-time monitoring. The Iota Home Base communicates with the tracker and Iotera's servers via home WiFi, providing a tracking range of up to four miles without subscription fees, appealing to urban users.Iotera’s revenue model is based on the direct sale of the Iota GPS Tracker and its accompanying Home Base, with no recurring subscription fees. Customers purchase devices outright through retailers or online platforms. This structure emphasizes one-time purchases, offering significant value while providing tracking and security services, primarily generating revenue from these flagship products.In November 2015, Iotera, Inc. raised an undisclosed amount of funding to further develop its product offerings. The company plans to introduce upcoming products to enhance its GPS tracking capabilities. Furthermore, Iotera is targeting expansion into new markets, aiming to reach a broader customer base in urban areas by leveraging its innovative product features.

## Funding rounds

- Seed, Feb 11, 2015, $1.4M — Startup Capital Ventures, GoAhead Ventures, Tuesday Capital, Rubicon Venture Capital, String Ventures
- Seed, Sep 30, 2013, $0.7M — GoAhead Ventures

## Investors

- GoAhead Ventures — Seed
- Startup Capital Ventures (https://capitalatlas.ai/funds/startup-capital-ventures) — Seed
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Seed
- Rubicon Venture Capital (https://capitalatlas.ai/funds/rubicon-venture-capital) — Seed
- String Ventures (https://capitalatlas.ai/funds/string-ventures) — Seed