# IOOGO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ioogo

- Industry: Internet
- Headquarters: Dallas, US
- Website: www.ioogo.com
- Latest round: Seed (May 13, 2022)
- Investors on record: 1

## About

IOOGO Inc. specializes in providing comprehensive tax and accounting solutions designed for both businesses and individuals, simplifying financial management through innovative technology and expert services.Founded in 2017 and headquartered in Dallas, US, IOOGO Inc. offers solutions that streamline tax and accounting processes. The company is co-founded by Josh Alballero, Kristy Alballero, Kristy Campbell, and Val Osipenko. In May 2022, IOOGO raised USD 70,000 through Seed funding, marking its second deal to date, with all funds focused on enhancing its service offerings.IOOGO offers a comprehensive suite of tax and accounting solutions aimed at simplifying financial management for both businesses and individuals. The company's core product, IOOGO Tax Pro, utilizes a 'Scan and Go' approach, streamlining tax preparation. Additionally, IOOGO provides premium accounting services like payroll management, bookkeeping, and financial planning to a diverse clientele, including small business owners and individual taxpayers. The company focuses on markets with a high concentration of small to medium-sized enterprises that require accessible and reliable financial services, while also incorporating advanced strategies such as R&D tax credits and LLC formation to enhance clients' financial outcomes.IOOGO generates revenue through a blend of direct-to-consumer services and B2B offerings. Clients typically enter service agreements that may include subscription-based pricing for ongoing tax preparation and accounting assistance, as well as one-time fees for specialized services like payroll processing. The firm positions its services competitively in the market, particularly with flagship offerings like Tax Pro and Tax Pro+, catering to a broad customer base seeking efficient tax solutions.IOOGO plans to leverage the USD 70,000 raised in May 2022 to enhance its products and expand its market reach. Upcoming initiatives include the launch of new features for the IOOGO Tax Pro platform, aimed at improving user experience by the end of 2023. The company is also targeting expansion into new geographic markets, focusing on regions with burgeoning small business ecosystems, with specific plans to enter additional US states by mid-2024.

## Funding rounds

- Seed, May 13, 2022 — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed