# Iono Broadcasting (Pty)

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/iono-broadcasting-pty

- Industry: Media
- Headquarters: Cape Town, South Africa
- Website: www.iono.fm
- Total disclosed funding: $0.2M
- Latest round: Angel (Nov 21, 2016)
- Investors on record: 1

## About

Iono Broadcasting (Pty) Ltd. is an innovative online audio platform providing podcast and live radio streaming services, enabling creators and businesses to manage audio content effectively and monetize their offerings.Founded in 2008 in Cape Town, South Africa, Iono Broadcasting (Pty) Ltd. specializes in online audio streaming. The company has secured a total of two deals, with the latest funding round occurring on December 20, 2017, when Clifftop Colony Capital Partners led a ZAR 4 million investment. The company has not indicated any significant pivots or changes in its strategy.Iono.fm offers a comprehensive online audio platform focused on podcast and live radio streaming. Its services cater to diverse users, featuring a modern podcast hosting platform that supports multiple shows and users under a single account. Key features include dynamic ad insertion with country-level geo-targeting, ensuring effective monetization. Additionally, the platform provides a reliable 24/7 radio streaming service with advanced automated monitoring and loudness normalization, primarily aimed at clients in developing markets like Sub-Saharan Africa, accommodating varying data access needs.Iono.fm generates revenue through subscription models tailored for both commercial and community clients. These flexible monthly packages enable radio stations and content creators to scale their services, facilitating advertising campaigns that suit diverse budgets. Clients subscribe directly to access services and gain insights through detailed listener analytics, enhancing their content strategies and monetization efforts, with podcast hosting and radio streaming as significant revenue streams.The company aims to leverage the ZAR 4 million funding received in December 2017 to enhance its product offerings and expand into new markets. While specific upcoming products have not been detailed, the funding is expected to support ongoing development and improvements. Iono Broadcasting (Pty) Ltd. has identified opportunities for growth in additional regions, focusing on expanding its services throughout Sub-Saharan Africa and potentially beyond, although no specific timelines have been outlined for these initiatives.

## Funding rounds

- Angel, Nov 21, 2016, $0.2M — Clifftop Colony Capital Partners

## Investors

- Clifftop Colony Capital Partners (https://capitalatlas.ai/funds/clifftop-colony-capital-partners) — Angel