# INXX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/inxx

- Industry: Retail
- Headquarters: Hangzhou, China
- Website: www.inxx.com
- Total disclosed funding: $15M
- Latest round: Series B (Apr 1, 2019)
- Investors on record: 5

## About

INXX is a company that designs and manufactures high-performance apparel, combining functionality with aesthetic appeal for urban lifestyle and athletic performance.Founded in 2013 in Hangzhou, China, INXX specializes in innovative apparel solutions. The company has undergone strategic pivots to enhance its product lines and business operations. INXX has secured a total of CNY 100 million in funding from investors including Qiming Venture Partners and CICC Capital. The latest funding, a Series B round, was completed on April 1, 2019, marking a significant step in its investment journey. Liyun Mao is the founder, although details about the CEO are currently not available.INXX specializes in providing a range of innovative products designed for modern consumers. Its core offerings include high-performance apparel that caters to urban lifestyles and athletic performance, addressing moisture management, comfort, and durability. Targeting young professionals and urban dwellers, INXX's products are crafted to resonate with consumers in key markets such as North America, Europe, and select regions in Asia.INXX generates revenue primarily through direct-to-consumer sales and partnerships with retailers. Their transaction model emphasizes flagship items popular within their target demographic. Pricing strategies are aligned with the premium materials and innovative design of their apparel, ensuring a flexible approach to various product categories while maintaining the brand's prestige. Revenue is driven through online sales and select retail partnerships.INXX plans to use the recent CNY 100 million raised in Series B funding to support the design and launch of new products aimed at enhancing their market offering. The company targets expansion into additional markets, focusing on growing its presence in Europe and North America by the end of 2023. This strategic initiative aims to leverage funding to introduce innovative apparel solutions tailored to the evolving needs of consumers.

## Funding rounds

- Series B, Apr 1, 2019, $15M — Qiming Venture Partners, China International Capital Corporation
- Series B, Mar 22, 2018 — Legend Capital, K2VC
- Series A, Jul 18, 2016 — Detong Capital

## Investors

- Detong Capital (https://capitalatlas.ai/funds/detong-capital) — Series A
- Legend Capital — Series B
- K2VC (https://capitalatlas.ai/funds/k2vc) — Series B
- Qiming Venture Partners (https://capitalatlas.ai/funds/qiming-venture-partners) — Series B
- China International Capital Corporation (https://capitalatlas.ai/funds/china-international-capital-corporation) — Series B