# INX Media Pvt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/inx-media-pvt

- Industry: Media
- Headquarters: Mumbai, India
- Website: www.9xmedia.in
- Total disclosed funding: $169M
- Latest round: Series A (Mar 15, 2007)
- Investors on record: 4

## About

INX Media Pvt Ltd is a media and entertainment company that specializes in providing diverse television channels and innovative digital content, focusing on regional programming tailored for youth and music enthusiasts.Founded in 2007, INX Media Pvt Ltd operates as a media company in Mumbai, India, offering engaging television channels and digital content. The company was acquired by Zee Entertainment Enterprises Limited in April 2010, and in October 2017, Zee Entertainment acquired a stake from Rivendell PE LLC and other shareholders for INR 1.6 billion. The company has completed four deals to date, with the most recent deal occurring on October 6, 2017. Zilong Zhu, one of the founders, also plays a role in the company as its CEO, alongside Bhupendra Makhi.INX Media Pvt. Ltd. primarily operates within the media and entertainment sector, offering a diverse range of television channels and digital content. Their core product offerings focus on engaging television programming, which includes music, youth-centric shows, and a variety of entertainment formats that cater specifically to regional tastes across various demographics. The company aims to provide compelling content that addresses the entertainment needs of its viewers, particularly targeting the youth and music lovers. The channels are strategically positioned in markets such as India, Southeast Asia, and other regions where they have identified a growing demand for innovative media solutions. By leveraging partnerships with local artists and content creators, INX Media establishes a strong connection with its audience, enhancing the viewing experience and driving viewer loyalty.In 2023, INX Media Pvt. Ltd. reported a revenue of INR 8,305,122 and an EBITDA of INR 459,458. The company generates revenue through multiple avenues, primarily focusing on advertising, subscription models, and strategic partnerships. Transactions typically occur through direct advertising sales where brands purchase airtime on their channels to reach targeted demographics. Additionally, the company engages in subscription services, allowing viewers access to premium content for a fee, thus establishing a recurring revenue stream. Partnerships with distributors and content platforms further facilitate revenue through content syndication, where their shows are made available on various digital platforms.Looking ahead, INX Media Pvt Ltd plans to expand its offerings by launching new products tailored to the evolving preferences of its audience. This includes enhancing its digital content portfolio and exploring new television formats. The company is also targeting geographic expansion into new markets in Southeast Asia and beyond by 2025. The recent funding from the Trade Sale, amounting to INR 1.6 billion, will be utilized to support these growth initiatives, enhancing content development and distribution capabilities.

## Funding rounds

- Series A, Mar 15, 2007, $169M — Temasek Holdings, New Silk Route Growth Capital, New Vernon Capital, Kotak Mahindra Investments Ltd.

## Investors

- Temasek Holdings — Series A
- New Silk Route Growth Capital (https://capitalatlas.ai/funds/new-silk-route-growth-capital) — Series A
- New Vernon Capital (https://capitalatlas.ai/funds/new-vernon-capital) — Series A
- Kotak Mahindra Investments Ltd. — Series A