# Involver

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/involver

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.involver.com
- Total disclosed funding: $8M
- Latest round: Series C (Oct 14, 2010)
- Investors on record: 3

## About

Involver is a technology company focused on providing social media and marketing solutions that enhance customer engagement through digital platforms and personalized content.Involver, founded in 2007, operates from its headquarters in San Francisco, US, specializing in social media marketing solutions. The company has undergone strategic pivots to enhance its offerings. In July 2012, Oracle acquired Involver for an undisclosed sum. The founder's background remains unspecified, and the company has engaged in 5 known deals, with the latest funding round being a Series C of USD 8.000 mn led by Bessemer Venture Partners, marking the total amount raised at USD 8.000 mn.Involver specializes in offering advanced social media marketing solutions designed to foster customer engagement and content management for businesses. Its primary offerings include tools for creating customized social media applications and analytics platforms that help clients manage their online presence effectively. The company serves a diverse range of clients, from small enterprises to large corporations, providing tailored solutions that can adapt to various needs and sectors, particularly focusing on North America, Europe, and parts of Asia.Involver generates revenue through a subscription-based model, where clients access its marketing tools tailored to their specific needs. The pricing structure allows for scalability, catering to both Business-to-Business (B2B) and direct-to-consumer clients, facilitating flexibility in their service packages. Partnerships with other businesses further augment the revenue stream by integrating services that enhance Involver's core offerings. This model encourages long-term client relationships and promotes customer loyalty through continuous service updates.Involver intends to expand its product line by launching new features aimed at enhancing customer engagement across social media platforms. Specific market expansions are planned in Europe and Asia by the end of 2013 to increase their global footprint. The recent funding from the Series C round will be directed towards developing these new product features and entering new geographic markets, following the acquisition by Oracle in July 2012.

## Funding rounds

- Series C, Oct 14, 2010, $8M — Western Technology Investment, Bessemer Venture Partners, Cervin Ventures

## Investors

- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series C
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series C
- Cervin Ventures (https://capitalatlas.ai/funds/cervin-ventures) — Series C