# Involve Asia Technologies Sdn Bhd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/involve-asia-technologies-sdn-bhd

- Industry: Marketing/Advertising
- Headquarters: Kuala Lumpur, Malaysia
- Website: www.involve.asia
- Total disclosed funding: $14M
- Latest round: Series C (Feb 17, 2023)
- Investors on record: 8

## About

Involve Asia Technologies Sdn Bhd, based in Kuala Lumpur, Malaysia, operates as an affiliate marketing network connecting advertisers with affiliates to boost online revenue through strategic partnerships.Involve Asia Technologies Sdn Bhd was founded in 2014 in Kuala Lumpur, Malaysia, as an affiliate marketing network. The company has successfully completed a total of 5 deals. Its latest funding round was a Series C, raising USD 10.540 mn from investors including 500 Global, Bintang Capital Partners, Kejora Capital, Monumental Productions, LLC, and Sunway Ventures. The total amount raised by the company is USD 10.540 mn, with a current valuation of USD 85.645 mn. The company's CEO, Jimmy How, co-founded the firm alongside Peter Yoong and Saumya Bhatnagar.Involve Asia operates a performance marketing platform that connects advertisers with a wide range of affiliate partners, including creators and publishers. The platform facilitates the onboarding of new affiliates and manages the execution of marketing campaigns, allowing businesses to concentrate on core operations. The company serves over 500 advertisers across diverse sectors, including electronics, fashion, finance, health and beauty, and services, with a presence in key Southeast Asian markets such as Malaysia, Indonesia, Thailand, and the Philippines. This service benefits both advertisers looking to enhance their marketing reach and affiliates who earn commissions for successful promotions.Involve Asia reported a revenue of USD 25.83 mn for the year 2023, with an EBITDA amounting to USD 848,445. The company's revenue is generated through performance-based payments, where affiliates earn commissions based on the sales or leads they drive for advertisers. This model relies on the volume of transactions facilitated through its platform, linking revenue to the effectiveness of the partnerships developed.Involve Asia is focused on enhancing its performance marketing platform, with upcoming product launches aimed at improving user experience and integration capabilities. The company is exploring expansion into additional Southeast Asian markets with plans to solidify its presence in countries like Vietnam and Singapore by the end of 2024. The recent funding raised in the Series C round will be utilized to support these initiatives, including the development of new products and marketing strategies. Additionally, Involve Asia Technologies Sdn Bhd raised an undisclosed amount of venture funding from new investor GDP Venture to further bolster its growth.

## Funding rounds

- Series C, Feb 17, 2023, $11M — 500 Global, Kejora Capital, Bintang Capital Partners, Sunway Group, Monumental Productions, LLC
- Series B, Aug 23, 2018, $2.2M — OSK Ventures International Berhad, Accord Ventures
- Series A, Oct 28, 2016, $1.3M — 500 Global, Cradle Seed Ventures

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A, Series C
- Cradle Seed Ventures (https://capitalatlas.ai/funds/cradle-seed-ventures) — Series A
- OSK Ventures International Berhad (https://capitalatlas.ai/funds/osk-ventures-international-berhad) — Series B
- Accord Ventures (https://capitalatlas.ai/funds/accord-ventures) — Series B
- Kejora Capital (https://capitalatlas.ai/funds/kejora-capital) — Series C
- Bintang Capital Partners (https://capitalatlas.ai/funds/bintang-capital-partners) — Series C
- Sunway Group (https://capitalatlas.ai/funds/sunway-group) — Series C
- Monumental Productions, LLC — Series C