# Invoca

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/invoca

- Industry: Software
- Headquarters: Santa Barbara, US
- Website: www.invoca.com
- Total disclosed funding: $180M
- Latest round: Series F (Jun 2, 2022)
- Investors on record: 15

## About

Invoca Inc. offers a comprehensive Revenue Execution Platform that enhances marketing performance through advanced call tracking, conversation analytics, and AI-driven solutions, connecting online marketing to offline revenue.Invoca Inc. specializes in conversation analytics and call tracking solutions. Founded in 2008 and headquartered in Santa Barbara, US, it has received significant funding over the years, including a Series F round in June 2022 where it raised USD 83.00 mn led by Silver Lake, with participation from other investors such as Accel and H.I.G. Growth Partners. The company has completed a total of 8 funding deals. Rob Duva is the founder, while Gregg Johnson serves as the CEO.Invoca specializes in providing a comprehensive Revenue Execution Platform, primarily focused on conversation analytics and call tracking solutions. Their core offerings include advanced call tracking technology, artificial intelligence-driven interaction management, and marketing attribution services, all designed to connect online marketing efforts to offline revenue generation. This platform enables clients—ranging from automotive to healthcare sectors—to optimize their customer engagement strategies across multiple locations, thereby improving conversion rates and overall marketing performance. Invoca’s products cater to a diverse client base, including enterprise businesses looking to enhance their marketing ROI through data-driven insights. The company serves markets across North America and Europe, aiming to support companies that rely heavily on phone interactions as part of their sales processes.Invoca's revenue model is primarily based on subscription services, where clients pay for access to their suite of products and features. The company facilitates transactions through partnerships with clients, typically structured around monthly or annual subscription fees that grant access to various tools including call tracking, conversational IVR systems, and AI-powered analytics. Specific pricing plans and costs are tailored to the different tiers of service offerings, allowing clients to select the functionalities that best meet their needs. Among their flagship products are Invoca Signal AI and the Revenue Execution Platform, designed to deliver actionable insights and improve marketing efficacy. This structured approach allows Invoca to build long-term relationships with its clients by offering scalable solutions suitable for both small and large enterprises.In June 2022, Invoca Inc. raised USD 83.00 mn in Series F funding led by Silver Lake, with participation from Fenwick & West, Hollyport Capital, and Kingfisher Investment Advisors, as well as returning investors Accel, H.I.G. Growth Partners, Industry Ventures, and Upfront Ventures. The company will use this funding to develop contact centers, expand internationally, and pursue acquisitions, supporting its strategy of launching new products and entering new markets.

## Funding rounds

- Series F, Jun 2, 2022, $83M — Accel, Silver Lake, Upfront, Industry Ventures, Hollyport Capital, H.I.G. Growth Partners, Fenwick & West, Kingfisher Investment Advisors
- Series E, Aug 12, 2019, $42M — Accel, Upfront, Industry Ventures, Morgan Stanley Investment Management, H.I.G. Growth Partners, Bonfire Ventures
- Series D, Mar 30, 2016, $29M — Accel, Upfront, Morgan Stanley Investment Management, Rincon Venture Partners, StepStone Angels, Salesforce Ventures
- Series C, Jan 14, 2014, $20M — Accel, Upfront, Rincon Venture Partners, Salesforce, Inc.
- Series B, Nov 30, 2010, $3.8M — Upfront, Rincon Venture Partners
- Series A, Jun 3, 2009, $3.5M — Upfront, Rincon Venture Partners, Persistence Partners

## Investors

- Upfront (https://capitalatlas.ai/funds/upfront) — Series A, Series B, Series C, Series D, Series E, Series F
- Rincon Venture Partners (https://capitalatlas.ai/funds/rincon-venture-partners) — Series A, Series B, Series C, Series D
- Persistence Partners (https://capitalatlas.ai/funds/persistence-partners) — Series A
- Accel (https://capitalatlas.ai/funds/accel) — Series C, Series D, Series E, Series F
- Salesforce, Inc. — Series C
- Morgan Stanley Investment Management — Series D, Series E
- StepStone Angels — Series D
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series D
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series E, Series F
- H.I.G. Growth Partners (https://capitalatlas.ai/funds/h-i-g-growth-partners) — Series E, Series F
- Bonfire Ventures (https://capitalatlas.ai/funds/bonfire-ventures) — Series E
- Silver Lake (https://capitalatlas.ai/funds/silver-lake) — Series F
- Hollyport Capital (https://capitalatlas.ai/funds/hollyport-capital) — Series F
- Fenwick & West — Series F
- Kingfisher Investment Advisors (https://capitalatlas.ai/funds/kingfisher-investment-advisors) — Series F