# INVIDI Technologies Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/invidi-technologies

- Industry: Marketing/Advertising
- Headquarters: Princeton, US
- Website: www.invidi.com
- Total disclosed funding: $139M
- Latest round: Series D (Apr 14, 2011)
- Investors on record: 12

## About

INVIDI Technologies Corporation specializes in addressable TV advertising solutions that enhance viewing experiences and optimize advertising effectiveness for marketers through advanced targeting technology.INVIDI Technologies Corporation, founded in 2000, is headquartered in Princeton, US. The company focuses on addressable advertising, allowing advertisers to target households based on viewing habits. INVIDI has adapted its business strategy since its inception, particularly with the introduction of innovative advertising technologies. In November 2016, AT&T, DISH Network L.L.C., and WPP announced plans to acquire INVIDI Technologies Corporation, with terms undisclosed and the transaction expected to close in early 2017. The company has raised a total of USD 49.00 mn across multiple funding rounds, with the latest being a Series D round involving investors such as BDC Capital, DIRECTV, and Verizon Communications, Inc.INVIDI Technologies specializes in addressable TV advertising solutions designed to optimize the viewing experience for audiences while enhancing the effectiveness of advertising for marketers. Their core offerings include INVIDI Conexus®, INVIDI Edge®, INVIDI Pulse™, and INVIDI Satellite Switching™, each facilitating household-level targeting through set-top boxes and other addressable-enabled devices. These products empower advertisers to reach specific target audiences based on viewing habits across various platforms, including live TV, Video on Demand (VOD), Over the Top (OTT), and mobile devices. INVIDI’s solutions are primarily deployed in markets across North America, Europe, and parts of Asia, serving a diverse client base of television distributors, programmers, and advertisers looking to optimize their ad spend and reduce waste in traditional TV advertising campaigns.INVIDI Technologies generates revenue through partnerships with television distributors and programmers who utilize their proprietary advertising solutions. The company engages in B2B transactions, providing its technology to clients who then implement it to enhance their advertising capabilities. This structure allows clients to leverage INVIDI’s capabilities for precision targeting and end-to-end measurement, effectively increasing the value of their ad inventory. Specific pricing plans and transaction models, including subscription agreements and potential revenue-sharing arrangements, align with the deployment of INVIDI's flagship products, which are tailored to meet the unique needs of each client. The revenue model is designed to foster long-term partnerships and maximize advertising effectiveness for customers across various geographical regions.INVIDI Technologies aims to expand its market presence and enhance its product offerings in the coming years. The company is focusing on developing new products within the addressable advertising space, although specific details regarding upcoming releases have not been disclosed. Targeted markets for future expansion include increased penetration in European and Asian markets, with plans to implement these strategies by late 2017. The recent funding of USD 49.00 mn from the Series D round will support these initiatives, enabling INVIDI to further innovate and strengthen its market position.

## Funding rounds

- Series D, Apr 14, 2011, $49M — EnerTech Capital, Menlo Ventures, BDC Capital, DIRECTV, Westbury Partners, GV, Motorola Solutions Venture Capital, NBCUniversal Media, LLC, Verizon Communications, Inc., Experian Integrated Marketing Limited, WPP Plc
- Series D, Oct 1, 2010, $3M — EnerTech Capital, InterWest Partners, Menlo Ventures, GV, NBCUniversal Media, LLC
- Series D, May 5, 2010, $25M — EnerTech Capital, InterWest Partners, Menlo Ventures, BDC Capital, Westbury Partners, GV, Motorola Solutions Venture Capital, WPP Plc
- Series F, Dec 2, 2008, $1.2M — EnerTech Capital, InterWest Partners, Menlo Ventures, Motorola Solutions Venture Capital
- Series C, Feb 8, 2008, $4M — EnerTech Capital, InterWest Partners, Menlo Ventures, Motorola Solutions Venture Capital
- Series C, Dec 13, 2007, $25M — EnerTech Capital, InterWest Partners, Menlo Ventures, WPP Plc
- Series B, Mar 14, 2005, $20M — EnerTech Capital, InterWest Partners, Menlo Ventures, BDC Capital, Westbury Partners
- Series A, May 3, 2004, $12M — EnerTech Capital, Menlo Ventures, BDC Capital

## Investors

- EnerTech Capital (https://capitalatlas.ai/funds/enertech-capital) — Series A, Series B, Series C, Series F, Series D
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series A, Series B, Series C, Series F, Series D
- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Series A, Series B, Series D
- InterWest Partners (https://capitalatlas.ai/funds/interwest-partners) — Series B, Series C, Series F, Series D
- Westbury Partners (https://capitalatlas.ai/funds/westbury-partners) — Series B, Series D
- WPP Plc — Series C, Series D
- Motorola Solutions Venture Capital (https://capitalatlas.ai/funds/motorola-solutions-venture-capital) — Series C, Series F, Series D
- GV (https://capitalatlas.ai/funds/gv) — Series D
- NBCUniversal Media, LLC — Series D
- DIRECTV — Series D
- Verizon Communications, Inc. — Series D
- Experian Integrated Marketing Limited — Series D