# Invc.me

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/invc-me

- Industry: Marketing/Advertising
- Headquarters: Sydney, Australia
- Website: www.getvero.com
- Total disclosed funding: $3.2M
- Latest round: Series A (May 19, 2017)
- Investors on record: 3

## About

Invc.me Inc. is a customer engagement platform that specializes in providing tools for email, SMS, and push notifications, enabling businesses to enhance marketing strategies through real-time data integration.Founded in 2012 in Sydney, Australia, Invc.me Inc. operates a customer engagement platform that streamlines marketing efforts through innovative communication tools. The company has secured funding through three deals, with its most recent funding round being a Series A raised on June 11, 2020, amounting to AUD 4.226 mn, led by Square Peg with participation from Kjht Pty Limited. The current valuation of the company stands at AUD 20.048 mn. Chris Hexton serves as both the CEO and founder of Invc.me Inc.Vero offers an all-in-one customer engagement platform designed for modern marketing teams, primarily focusing on email, SMS, and push notification services. The platform integrates with a user's data warehouse, allowing businesses to utilize real-time data for personalized multi-channel messaging. Vero's core functionalities include intuitive editors for creating marketing campaigns, a visual journey builder to design user engagement workflows, and comprehensive API capabilities for seamless integration with existing systems. These services cater to a diverse client base, including startups and established enterprises, across various markets such as North America, Europe, and Asia-Pacific. By providing tools that enhance customer experiences through tailored messaging and effective segmentation, Vero aims to solve challenges related to user engagement and retention in the digital marketing landscape.Vero operates on a subscription-based revenue model, where clients pay for access to its marketing cloud software, effective for B2B transactions. The pricing structure includes different tiers based on features and service levels, enabling organizations to select plans that best fit their needs. By offering flagship services such as Vero Connect, which enhances data accuracy and personalized email capabilities, clients can optimize their marketing strategies. Transactions typically involve monthly or annual subscriptions, where businesses utilize Vero's platform to run targeted campaigns and track user engagement. This structured approach to pricing and service delivery supports Vero’s focus on customer success while fostering long-term partnerships with its users.In June 2020, Invc.me Inc. raised AUD 4.226 mn in a Series A funding round to support its growth strategies. The company aims to expand its market reach by launching new features and products designed for enhanced customer engagement. Specific focus areas include targeting new geographic regions such as North America and Europe by 2022. The recent funding will be utilized to accelerate product development and enhance marketing efforts, thereby facilitating entry into these lucrative markets.

## Funding rounds

- Series A, May 19, 2017, $3.1M — Square Peg, Kjht Pty Limited
- Seed, Jan 1, 2012, $0M — StartMate

## Investors

- StartMate (https://capitalatlas.ai/funds/startmate) — Seed
- Square Peg (https://capitalatlas.ai/funds/square-peg) — Series A
- Kjht Pty Limited — Series A