# Intrinsic Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/intrinsic-brands

- Industry: Business Support Services
- Headquarters: New York, US
- Website: www.intrinsic.us
- Latest round: Series A (Jun 3, 2021)
- Investors on record: 2

## About

Intrinsic Brands, Inc., based in the US, specializes in acquiring and nurturing consumer health brands tailored to women's health needs. Their focus is on innovative solutions that address unique challenges faced by women throughout their health journeys.Intrinsic Brands, Inc. was founded in 2021 and operates out of New York, US. The company focuses on building a diverse portfolio of consumer health brands catering specifically to women's health. The co-founders are Paul Miller and Yadin Shemmer, with Yadin Shemmer currently serving as CEO. Intrinsic has executed a total of four deals to date, with the most recent deal occurring on May 3, 2023, during which they raised an undisclosed amount of venture funding co-led by FCA Venture Partners and MAP Investco, alongside returning investors Define Ventures, Link Ventures, and Redesign Health.Intrinsic Brands specializes in acquiring and nurturing consumer health brands that cater specifically to women's health throughout their health journey. The company addresses conditions that uniquely affect women or involve them as caretakers, building trusted brands through mergers and acquisitions rather than traditional research and development. Its product offerings aim to resolve unmet health needs, fostering trust among end-users, including women managing their health and caretakers. Intrinsic's products are sold across various regions, including North America and Europe, ensuring a broad market presence.Intrinsic Brands generates revenue through partnerships, direct-to-consumer sales, and retail distribution. The company collaborates with retailers and wholesalers to market its consumer health brands while maintaining direct channels to engage with consumers. This dual strategy optimizes reach and enhances brand visibility, with revenue largely derived from sales of flagship products in the women’s health sector. The focus on establishing household names contributes to a revenue model rooted in brand loyalty and market demand.In May 2023, Intrinsic Brands, Inc. raised an undisclosed amount of venture funding as part of a larger USD 15 mn equity and venture debt funding round, aimed at expanding its market and production capabilities. The company plans to utilize this funding to introduce upcoming new products specifically designed for women's health and to target expansion into additional geographic regions. Intrinsic aims to solidify its presence in existing markets while exploring opportunities in new areas to further enhance its portfolio and reach.

## Funding rounds

- Series A, Jun 3, 2021 — Link Ventures, Define Ventures

## Investors

- Link Ventures (https://capitalatlas.ai/funds/link-ventures) — Series A
- Define Ventures (https://capitalatlas.ai/funds/define-ventures) — Series A