# IntraMirror

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/intramirror

- Industry: Retail
- Headquarters: Shanghai, China
- Website: www.intramirror.com
- Total disclosed funding: $40M
- Latest round: Series B (Sep 27, 2021)
- Investors on record: 3

## About

Established in 2017 and based in Shanghai, China, IntraMirror operates a mobile application that focuses on providing online purchase services of luxury goods including clothes, bags, shoes, etc. In September 2021, the company raised USD 40 million in series B funding from Trustbridge Partners. The founder Xiyu Shi was the president of Glamour and served as an executive in LVMH, Nike and other groups. The team members are from fashion and Internet companies such as Gucci, LVMH, Alibaba, Tencent, Amazon and Meituan. In August 2023, IntraMirror completed a series B+ funding from new investor Xiaohongshu.

The company has launched a luxury sales platform, SENSER, which can integrate luxury products from offline counters and shopping malls, supplying buyers, dealers and other B-end entities. It also developed SENSER application which mainly focuses on the C-end. More than 3,000 brands of luggage, watches, clothing, artwork and other goods are sold on the company's platform. IntraMirror also provides luxury goods identification and maintenance services.

## Funding rounds

- Series B, Sep 27, 2021, $40M — Trustbridge Partners
- Angel, Jun 15, 2017 — Vision Plus Capital, Fosun RZ Capital

## Investors

- Vision Plus Capital (https://capitalatlas.ai/funds/vision-plus-capital) — Angel
- Fosun RZ Capital (https://capitalatlas.ai/funds/fosun-rz-capital) — Angel
- Trustbridge Partners (https://capitalatlas.ai/funds/trustbridge-partners) — Series B