# Intogral

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/intogral

- Industry: Software
- Headquarters: Durham, UK
- Website: www.gliff.ai
- Total disclosed funding: $0.5M
- Latest round: Seed (Oct 28, 2020)
- Investors on record: 1

## About

Intogral Ltd. operates Gliff.ai, an innovative platform that utilizes AI-driven solutions to enhance user engagement and optimize digital experiences across various industries, primarily targeting digital marketing and e-commerce sectors.Intogral Ltd., founded in 2018 and headquartered in Durham, UK, specializes in AI solutions that enhance user engagement. The company has successfully raised GBP 0.35 mn in Seed funding led by Northstar Ventures on October 28, 2020, which values the company at GBP 2.41 mn. The CEO, Bill Shepherd, has a substantial history in technology entrepreneurship, although specific details about previous ventures are not available.Gliff.ai specializes in advanced AI-driven solutions designed to enhance user engagement and optimize digital experiences. Their core offerings include tools that leverage machine learning algorithms to analyze user behavior and streamline content delivery, addressing challenges in user retention and interaction by providing personalized recommendations. The company's clients range from digital marketing agencies to e-commerce platforms and content publishers, primarily in North America and Europe, aiming to utilize AI capabilities for improved customer interaction and sales enhancement.Gliff.ai operates on a subscription-based revenue model, where clients select tiered plans based on their operational needs. These subscriptions grant access to proprietary tools, analytics dashboards, and support services. The company's key revenue-generating products cater to both B2B and direct-to-consumer interactions, facilitating a consistent revenue stream that ensures clients gain substantial value from their investments in Gliff.ai's technology.The company intends to leverage the GBP 0.35 mn raised in its Seed round to enhance its product offerings and expand its market reach. Future developments include launching new AI-driven tools aimed at improving user engagement, although specific release dates are yet to be determined. Additionally, Intogral Ltd. plans to enter new geographic markets, focusing on growth in regions across North America and Europe by 2022, thereby broadening its client base and enhancing its service capabilities.

## Funding rounds

- Seed, Oct 28, 2020, $0.5M — Northstar Ventures
- Seed, May 31, 2018 — Northstar Ventures

## Investors

- Northstar Ventures (https://capitalatlas.ai/funds/northstar-ventures) — Seed