# inthewear

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/inthewear

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.inthewear.co.kr
- Latest round: Series A (Oct 1, 2020)
- Investors on record: 4

## About

Based in Seoul, South Korea, and founded in 2018, The Gifting Company Co., Ltd. doing business as Intewear operates as a clothes manufacturing company that manufactures and distributes clothing apparel such as undergarments for women. In October 2020, inthewear raised series A funding led by Kakao Ventures, KB Investment, MiraeAsset Capital, and Shinhan Venture Investment. As of 2023, the company is led by its CEO Kim Hyung-soo.

The platform offered by the firm helps customers to choose the right size of undergarments for them. The firm provides various undergarment products which include bras, panties, and undergarments for pregnancy. It also provides garments for special sizes.

The firm generates its revenue by selling undergarments through a subscription basis. It offers bras to its customers on a monthly subscription basis which costs KRW 26,900 per month for a one-bra-per-month subscription plan.

## Funding rounds

- Series A, Oct 1, 2020 — Shinhan Venture Investment, KB Investment, Mirae Asset Capital, Kakao Ventures

## Investors

- Shinhan Venture Investment (https://capitalatlas.ai/funds/shinhan-venture-investment) — Series A
- KB Investment (https://capitalatlas.ai/funds/kb-investment) — Series A
- Mirae Asset Capital (https://capitalatlas.ai/funds/mirae-asset-capital) — Series A
- Kakao Ventures (https://capitalatlas.ai/funds/kakao-ventures) — Series A