# Interior Define

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/interior-define

- Industry: Consumer Products
- Headquarters: Chicago, US
- Website: www.interiordefine.com
- Total disclosed funding: $27M
- Latest round: Series B (Mar 8, 2018)
- Investors on record: 8

## About

Interior Define, Inc. is a Chicago-based company specializing in custom furniture solutions, primarily focusing on personalized sofas and seating options tailored to modern residential needs.Founded in 2012 and headquartered in Chicago, US, Interior Define, Inc. offers customized furniture solutions. The company has engaged in six funding deals, with its latest round being VENTURE DEBT in January 2022, where it raised USD 30.00 mn led by Horizon Technology Finance Corporation. The total amount raised by the company stands at USD 15.00 mn. The CEO of the company is Antonio Nieves.Interior Define specializes in custom furniture, particularly sofas and sectionals that can be tailored to the client’s preferences with over 150 fabric options, various cushion fills, and leg styles. Their products are marketed primarily towards residential customers in North America, emphasizing modern design and adaptability to urban living spaces.The company generates revenue through direct-to-consumer sales via its online platform and physical Define Studios in metropolitan areas. Key products include the Sloan Sofa and James Sofa, which are designed for durability and ease of maintenance, aligning with customer preferences for quality and stylish furniture solutions.In January 2022, Interior Define, Inc. secured USD 30.00 mn in VENTURE DEBT funding, which will be utilized for continued growth and development. The company is focused on expanding its product lines and entering new markets, seeking to enhance its presence in additional metropolitan areas across North America.

## Funding rounds

- Series B, Mar 8, 2018, $15M — Pritzker Group Venture Capital, Peterson Partners, Listen Ventures, Fifth Wall Ventures, Breakout Capital
- Series A, May 9, 2017, $8M — Pritzker Group Venture Capital, Listen Ventures, Breakout Capital
- Seed, Aug 14, 2014, $2M — Peterson Partners, Great Oaks Venture Capital, Otter Rock Capital
- Seed, Apr 1, 2013, $2.2M — Peterson Partners, Otter Rock Capital, Augusta Investments

## Investors

- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Seed, Series B
- Otter Rock Capital (https://capitalatlas.ai/funds/otter-rock-capital) — Seed
- Augusta Investments — Seed
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed
- Pritzker Group Venture Capital (https://capitalatlas.ai/funds/pritzker-group-venture-capital) — Series A, Series B
- Listen Ventures (https://capitalatlas.ai/funds/listen-ventures) — Series A, Series B
- Breakout Capital (https://capitalatlas.ai/funds/breakout-capital) — Series A, Series B
- Fifth Wall Ventures (https://capitalatlas.ai/funds/fifth-wall-ventures) — Series B