# Interactive Mobile Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/interactive-mobile-media-s-a

- Industry: Marketing/Advertising
- Headquarters: Buenos Aires, Argentina
- Website: www.camonapp.com
- Total disclosed funding: $0.2M
- Latest round: Seed (May 1, 2019)
- Investors on record: 1

## About

Interactive Mobile Media S.A. specializes in augmented reality solutions that enhance marketing strategies for various industries, providing immersive experiences and engaging content for clients.Founded in 2014 in Buenos Aires, Argentina, Interactive Mobile Media S.A. focuses on delivering augmented reality experiences. The company has received Seed funding of USD 0.20 mn from Globant Ventures in May 2019. The firm has completed 2 deals to date. The CEO and co-founder, Damian Alcala, along with Federico Zaiatz and Pepe Marriot, has played a significant role in guiding the company's direction since inception.CamOn specializes in augmented reality (AR) experiences that enhance the marketing strategies of various clients across different industries. The company offers a range of immersive solutions, including 360-degree web experiences that allow users to interact with branded content in a virtual setting. Notable projects include a FIFA World Cup experience developed for Coca-Cola Mexico, onboarding experiences for Globant and L'Oréal Groupe, and promotional campaigns for Disney and Hard Rock. These products serve diverse end-users, such as consumers participating in marketing campaigns and new employees undergoing onboarding processes. CamOn's services are deployed in various geographical markets, including Mexico, Argentina, and potentially other regions where their clients operate, focusing on e-commerce, entertainment, and corporate training environments.CamOn's revenue structure is derived from partnerships and project-based collaborations with a variety of clients, including global brands and local enterprises. The company engages in B2B transactions, where they provide customized AR solutions tailored to specific marketing or operational needs. These transactions can occur through fixed-term contracts for individual projects, such as the immersive experiences created for product launches or onboarding processes. The revenue model includes one-time fees for project development, as well as ongoing support and analytics services through their proprietary Studio tool. CamOn has gained recognition for its innovative campaigns, as evidenced by its receipt of an Auggie Award for Best Campaign, further demonstrating its value in the competitive augmented reality market.As of May 2019, following their recent Seed funding round, Interactive Mobile Media S.A. plans to leverage this investment to design and launch new augmented reality products aimed at enhancing client engagement. The company intends to expand into new markets, specifically targeting regions in North America and Europe, with plans to establish a presence by 2022. The funding will support the development of innovative AR solutions and strategic marketing initiatives to facilitate this expansion.

## Funding rounds

- Seed, May 1, 2019, $0.2M — Globant Ventures

## Investors

- Globant Ventures (https://capitalatlas.ai/funds/globant-ventures) — Seed