# Intent Global

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/intent-global

- Industry: Media
- Headquarters: New York, US
- Website: www.intentmedia.com
- Total disclosed funding: $51M
- Latest round: Series C (Jul 21, 2014)
- Investors on record: 3

## About

Intent Global, Inc is a company that provides specialized travel content and resources, catering to luxury travelers and adventure seekers. They focus on enriching the travel experience through curated insights and guides.Founded in 2008 in New York, US, Intent Global, Inc specializes in travel-related content. The company has successfully raised USD 22.7 mn in Series C funding led by Insight Partners, with participation from Matrix Partners and Redpoint Ventures. Their most recent deal was on July 21, 2014. The founders of Intent Global, Inc include Alexander Creyf, Allison Whiting, Claire Tavernier, Evan Hinsch, Luke Eales, Peter Zhang, Ricardo Fortes, Richard Vargas, and Will Sun. Casper Sulisz currently serves as CEO.Intent Global, Inc specializes in providing comprehensive travel-related content and resources aimed at luxury travelers, families, and adventure enthusiasts. Their primary offerings include detailed guides, destination insights, and travel tips that focus on experiences such as superyacht adventures, family vacations, and unique travel destinations. The company seeks to facilitate memorable journeys by addressing the needs of travelers through curated content that highlights luxurious accommodations, cultural experiences, and practical travel advice. This content is disseminated via their online platform, which attracts a diverse client base, including individual travelers, families planning vacations, and travel professionals seeking to enhance their service offerings. Intent Global, Inc's products are accessible to a global audience, with particular emphasis on markets in North America, Europe, and Asia, catering to those in search of both adventure and relaxation.Intent Global, Inc generates revenue through various models that include content partnerships, affiliate marketing, and direct advertising. These transactions typically involve collaborations with travel brands seeking to promote their services to Intent Global, Inc's audience, resulting in mutually beneficial agreements. For instance, a luxury hotel chain may partner with Intent Global, Inc to feature exclusive travel packages within their content, leading to direct bookings through a designated platform. Additionally, the company may leverage affiliate links within their content, allowing users to make purchases for travel services or products, thereby generating commission revenue. Intent Global, Inc's approach ensures a steady income stream while enhancing the travel planning experience for its users through insightful and actionable content.Intent Global, Inc intends to further develop its product offerings and expand into new markets. The company plans to launch new travel guides and resources tailored to emerging destinations by the end of 2024. The recent funding of USD 22.7 mn raised in July 2014 will support these initiatives, enabling the design and promotion of new content types and enhancing their platform's capabilities. The targeted markets for expansion include South America and Africa, aiming to reach these regions by 2025.

## Funding rounds

- Series C, Jul 21, 2014, $23M — Matrix Partners, Redpoint Ventures, Insight Partners
- Series B, Oct 27, 2011, $20M — Matrix Partners, Redpoint Ventures
- Series A, Jul 16, 2009, $0.3M — Matrix Partners
- Series A, Feb 23, 2009, $8M — Matrix Partners

## Investors

- Matrix Partners (https://capitalatlas.ai/funds/matrix-partners) — Series A, Series B, Series C
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series B, Series C
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series C